Changes in Management of Scandinavian Tobacco Group’s North America Branded
Richmond, VA – Scandinavian Tobacco Group announces that Régis Broersma, President of General Cigar and Senior Vice President of Scandinavian Tobacco Group’s North America Branded Business Division (General Cigar, Scandinavian Tobacco Group Lane and Scandinavian Tobacco Group Canada) has accepted a new role in Scandinavian Tobacco
Group (STG) and will be relocating to Europa shortly to take over the responsibility of the company’s Smoking Tobacco & Accessories Division.
Scandinavian Tobacco Group is the parent company of General Cigar. Régis Broersma joined Scandinavian Tobacco Group in 2002 and has over the years held
several marketing and leadership roles in the company. He has been President of General Cigar since 2016 and Senior Vice President of the North America Branded Business Division since 2018.
The search for a new President of General Cigar and Senior Vice President of the STG North America Branded Business Division has commenced. Until a permanent successor is
in place, Régis Broersma will continue to lead General Cigar and the North America Branded Business Division with Gene Richter, VP US Sales Premium, taking on further responsibility of Mass Market Sales US, Commercial Excellence and Contract Manufacturing. The latter two roles will be on an interim basis until a successor for Régis Broersma has
Régis Broersma says: “I have thoroughly enjoyed my time in the US and with General Cigar – and will surely miss both the organization, our customers, business partners and of course
the premium cigar category. I look very much forward to my new challenge and am confident that the current leadership team and the business as a whole is well-equipped to deliver greatness going forward.”
About Scandinavian Tobacco Group
Scandinavian Tobacco Group A/S with its subsidiaries (the “Group“) is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.
Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.
Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions. In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.
As at 31 December 2016, the Group employed 7,600 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.
For more information please visit www.st-group.com.
Scandinavian Tobacco Group A/S
DK-2860 Søborg Denmark
CVR 31 08 01 85