Joya de Nicaragua Instroduces Updated Packaging For Its Legendary Family Of Cigar Antaño.

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​​​Estelí, Nicaragua.
It’s 2001, the world has just stepped into a new millennium, and the cigar
industry is still dusting itself off from a series of challenges, including natural
disasters in Nicaragua, and disruption in the global cigar markets. It was in
this era of resilience that Joya de Nicaragua made a pivotal move, introducing
the Antaño 1970. This wasn’t just any cigar; it was a game-changer, an original
Nicaraguan Puro that forever altered how Nicaraguan tobaccos were viewed.
It earned the nickname “The Strongest Cigar out there,” and for good reason.
Launched at the RTDA show in 2001, the Antaño 1970 quickly became a
favorite among cigar enthusiasts, thanks to its potent mix of full strength and
bold character. These qualities stem from JDN’s unwavering commitment to
quality and consistency. Antaño (pronounced An-ta-ni-o) means “yesteryear”
in Spanish, a word that encapsulates the essence of the Joya de Nicaragua. It is
a nod to the past, and a tribute to the puro that captured the hearts of cigar
aficionados in the United States after the Cuban Embargo era of the 1970s

As time passed, the Antaño 1970 spawned a family of equally
notable cigars: the robust Antaño Dark Corojo, the refined
Antaño Gran Reserva, and the smooth yet spirited Antaño CT.
Recognized globally, these cigars have become a staple for
smokers everywhere. To celebrate the legacy of the “True
Nicaraguan Puro” and JDN’s forward-thinking approach to
today’s cigar landscape, we’re thrilled to reveal a new chapter
in Antaño’s story: a fresh evolution of its packaging.

The Antaño line is getting a contemporary makeover, while staying true to
its roots with the same unchanged blends and its hallmark of legendary
quality.
“The challenge was to craft something modern yet retain the robust,
traditional spirit of this iconic brand,” says Cristhian Lanzas,
Communication Coordinator for JDN.
Throughout its various iterations, one constant has remained – the image of
the bull. Upon Antaño’s debut in 2001, Don Leonel Raudez, the then General
Manager of the Joya de Nicaragua Factory, described it as “dark as night,
strong as a bull.” This striking description has since guided the bull to
become the new emblem of the Antaño family.

“This bull is a departure from previous iterations,” notes Lanzas. “It’s not depicted in combat or poised for battle; rather, it strides with a proud, calm confidence. It’s a symbol of understated authority, a power that doesn’t need to be broadcast. This bull knows its strength.”

With this update, the Antaño 1970 is also officially renamed “Antaño
Original”, a label that has become an organic fit, distinguishing “the Origin”
from its relatives (Dark Corojo, Gran Reserva, and CT). Every aspect of the
redesign was thoughtfully executed, not only making it challenging to
imitate but also enhancing its sophistication and natural charm. “Born from
JDN’s ambition to redefine the limits of strength and boldness 23 years ago,
Antaño has consistently lived up to that vision. Now, its packaging mirrors
that audacity,” declares Juan Martínez, Executive President.
The packaging refresh involves a redesign of the box exterior featuring
unified emblems and enhanced guarantee seals that reflect Fábrica Joya de
Nicaragua’s commitment to quality, while retaining its distinguished
rounded edges. Additionally, the update brings improved visuals for the
vistas and a seamless integration of each Antaño sub-brand within the
primary cigar bands, elevating the overall presentation. This redesign not
only uplifts the presentation but also simplifies the recognition of the
diverse Antaño range for aficionados, ensuring each variant stands out
distinctively on the shelves.

This new look will grace all vitolas across the four Antaño brands. Set for a
grand reveal at the PCA Convention and Trade Show in Las Vegas this
March, the revamped boxes will start shipping in Q4 2024. This early
announcement is designed to spark excitement and inform retailers and
consumers ahead of its arrival in stores.