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News: Major Launches 2018 “Romeo Y Julieta Grand Churchills Humidor”

Romeo Y Julieta Grand Churchills Humidor


The XX Habanos Festival is the setting for the presentation of the Romeo y Julieta Grand Churchills Humidor

A Love Story

Romeo y Julieta was created as a Habanos brand in 1875, with its origin in the tragic play of the same name by that giant of English literature, William Shakespeare.

The brand achieved international fame during the first years of the 20th century, and Winston Churchill became one of its most devoted smokers.  After his visit to Havana in 1946, Churchill’s name was not only used on the Habanos bands, but he also gave his name to the brand’s best-known vitolas: Churchills from Romeo y Julieta.

Today, Romeo y Julieta enjoys great prestige all over the world and offers the widest range of vitolas of Habanos brands, all produced “Totalmente a Mano con Tripa Larga” – Totally Handmade with Long Filler.

A Balanced Relationship

Since its birth in 1875, Romeo y Julieta has become one of the best known brand of the Habanos cigars, and is especially valued by those who appreciate a harmonious blend with an excellent aroma.  Its balanced, aromatic blend, made with specially selected filler and binder leaves from Vuelta Abajo*, Pinar del Río*, makes Romeo y Julieta the classic medium-strength flavour Habanos.

Churchills is an emblematic vitola of the Romeo and Juliet brand that to satisfy the wishes of consumers of Habanos has evolved to offer a unique experience throughout its history. Already in 2006 the robust portfolio that was missing from its vitolario was added to the regular portfolio: the Short Churchills vitola. Later, in 2010, his Grand Reserve, Wide Churchills, was presented, thus inaugurating the use of the trap 55, becoming the forerunner of this trend for of heavy ring gauges.

Churchills, perhaps the brand’s most historic vitola, has been chosen for this unique production with an unprecedented vitola for the brand, Grand Churchills 2018 (56 ring gauge X 190 mm).

The Humidor

The renowned Parisian craft workshop Elie Bleu and Jean-Philippe Martin have come together again, as they did with the Cohiba 50 anniversary humidor design, to create this work of art.

The Gran Alianza humidor design perfectly reflects the brand’s spirit, combining simplicity and beauty through its classic lines, as harmonious as they are innovative, inspired in the Renaissance architecture and furniture that might have served as the backdrop to the lives of those famous lovers, Romeo and Juliet. Its double arch in the shape of a treasure chest invites you

to explore in its interior.

The true treasure, which is found within this chest, is majestically displayed on the curved tray of the inner arch.

A unique system of hollow trays, never before used in a humidor, allows the even circulation of humidity in the interior for the optimum conservation of the Habanos.

These are technical refinements of great aesthetic and emotional value that bring to mind the Renaissance architecture.

A Treasure Within

This magnificent chest encloses a unique treasure produced exclusively for the Festival del Habano. Romeo y Julieta brand presents an unprecedented vitola: Grand Churchills, with a format to match the name (56 ring gauge x 190 mm length).

This Gran Habano is adorned with exclusive labels and bands designed for the occasion. To better conserve and protect the quality, the underside of these Habano is covered with golden paper that also adds to the beauty and exclusivity.


Para further information:

For further press information:

Sayvette Corzo Varona
Centro de Negocios Miramar. Ave. 3ra esq. 78 Edificio Habana 3er piso. – La Habana – – 11300
Telephone: / Mobile Phone: / Ext:

Daymi Difurniao
Especialista en comunicación y marketing
Dirección Marketing Operativo 

Centro de Negocios Miramar. Ave. 3ra esq. 78 Edificio Habana 3er piso. – La Habana – – 11300
Telephone: 565 / Mobile Phone: / Ext:;

About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.

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