This year’s exhibit at IPCPR included the official unveiling of the 262 Revere Lancero, an effortless 7×38 cigar that is yet another step in founder Clint Aaron’s crusade for world Lancero domination. The 262 Revere line was first introduced at IPCPR 2012 in Orlando, Florida. Revere has quickly found its way into humidors everywhere with its 100% Nicaraguan blend of tobaccos.
Ah yes, 7×38. The Lancero, or as I like to call it, The Jackpot. A little over a year ago I began a quest to turn every shop in America into a Lancero shop. Many people scoffed at the idea and said it couldn’t be done. I asked them, “How does one eat an elephant? One bite at a time.” This was not an easy path, but I was up to the challenge. Several of our customers had been after us to make a Lancero in the Paradigm. Even though the 6×60 is a very popular size and has a huge following, we listened to our customers and set out to be different. There’s nothing wrong with a large ring gauge, but it’s just not our cup of tea. This year we are marching down the Lancero path again with the introduction of the REVERE Lancero. In the words of one of our customers, “That Lancero is so good that you’ll need a cigarette afterwards.”
~ Clint Aaron
The Revere Lancero will start shipping to retailers across the nation this Fall, 2013. MSRP for a box of 20 cigars is set at $161.00.