WHITE LABEL PROJECT
What is the White Label Project? WLP serves many functions:
WLP is the vehicle by which we will release experimental blends, shapes, mash ups, factory errors, etc.
Cigar making is a creative process. Most consumers walk into a humidor and see the final product unaware of the countless hours that went into what they see on the shelf. Some cigars come together quickly while others take many months or even years. Along with finalizing a particular blend there is packaging to consider. Packaging is also a lengthy process which takes countless hours to finalize. During the cigar blending and packaging process, mistakes occur. For example, the wrong size gets rolled. A particular blend gets the incorrect wrapper. Cigar bands get printed with the wrong colors or fonts. The list is endless. Most often when a mistake is found, the cigars or packaging get scrapped and corrected. This is where WLP comes in. White Label Project embraces the factory faux paux. WLP brings the consumer behind the scenes to try cigars that would normally never make it to market. It’s a side to the cigar industry most never get a chance to see.
Quick, spur of the moment, factory to market blends are also released under the WLP label. Without the time consumptive process of packaging, one off blends can be rolled and released in no time. These blends may also serve as a gauge. If a certain WLP release gets a favorable response, you may see it released again as a new line.
Test Blend #7
6″ X 40 – This is the first petite lancero for Viaje
Wrapper – Corojo99 AGANORSA / Jalapa
Filler / Binders – AGANORSA / Nicaragua
Factory – Raices Cubanas