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Alec Bradley Texas Lancero 7 x70 Cigar review “Live True”


Brand History:

The Alec Bradley Cigar Company has one goal: to give the cigar smoker an unforgettable experience. Founded by Alan Rubin in 1996, Alec Bradley Cigar Company has distinguished itself as a world-class boutique producer and purveyor in the premium cigar industry.   The Alec Bradley brand is synonymous with quality and accessibility, garnering top ratings from critics and expanding a loyal clientele.

In 1996, Alan Rubin was charting a new course in his life. Having sold the family import business, he wanted to create a company dedicated to his passion: cigars. Mr. Rubin sought to bring the hand-crafted tradition to the market without losing any attention to detail. To oversee daily operations, Mr. Rubin brought in Ralph Montero, who currently serves as executive vice president. A partnership with Henke Kelner produced Occidental Reserve, Alec Bradley’s entrance into the premium cigar market. The product line expanded with Trilogy, a triangle press, and Maxx, which offered a 60 ring gauge at an accessible price point.

By 2007, Alec Bradley Cigars had created huge industry buzz. The cigar smoking community was waiting for Alec Bradley to do something special. That “something special” arrived with the launch of Tempus. Tempus established Alec Bradley Cigars as a top competitor in the market. Tempus (which is Latin for “time”) represented all the time-consuming traditions Mr. Rubin loved: waiting for the perfect crop of tobacco; partnering with a small, family-run operation to produce, ferment, and roll the tobacco; and personally overseeing the blending process. The result was a phenomenal cigar that represents the quality product consumers have come to expect from Alec Bradley. Invigorated by the success of Tempus, the Company continued to develop and launch a number of highly rated lines, notably SCR, Family Blend, Prensado, and Maxx Connecticut.

Currently, Alec Bradley Cigar Company has ten full-time employees at their corporate offices in Ft. Lauderdale, Florida, and 13 sales representatives covering eighty percent of the United States. The company markets and distributes 12 lines and will introduced two more lines in 2011: “Alec Bradley Black Market” and “Alec Bradley Fine and Rare”. When Mr. Rubin was asked about the success of Alec Bradley he simply stated “we live true every day, believe in our products and respect one another.”


I must say, the Texas Lancero is of an impressive size. It has a dark-brown and oily wrapper with some visible tooth, along with a rich and alluring smell.


Journey Profile:

 1st quarter: Starting right out of the gate, the Texas Lancero has very smooth draw and offers big mouthfuls of smoke. Full earthy aroma developed with a lot of mild spice on the palate and through the nose.   2nd quarter: The cigar remained easy and subtle, yet also complex and packed with earthy flavor. It burned slowly with a 3” long, dark gray ash. The draw was effortless and full of thick dense smoke that offered woody flavors and a light spicy character.   3rd quarter: It continued to gradually build to a medium-body. There was more spice in the nose with additional cedar and earth notes. Some of the flavors were reminiscent of coffee and left a taste of earthiness on the palate. It offered an impressively even burn throughout for a 7 x 70 cigar.  4th quarter: The Lancero’s excellent construction provided a flawless burn and smoking experience. The flavor intensified the further I progressed into the smoke, offering continued full flavors and a luring aroma.


Final Thoughts:

The Alec Bradley Texas Lancero offered a creamy texture along with sweetness and a bit of spice through the nose. It was well balanced and offered a nice, long finish. This cigar is straight-forward and medium bodied. You will find a nice amount of consistent spice that slightly mellows out as you progress through the cigar. Overall, it is an easy going smoke with a good burn and some sponginess.


 Myron Gooch Sr.

Reviewed at: Man Cave

Time Smoked: 2 hour 55 minutes.

Cost: $11.99

 Wrapper: Honduran.

Binder: Indonesian.

Filler: Honduran and Nicaragua.

Size: 7” x 70.

Rating: 90


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