Founded in 1875 by Inocencio Alvarez and Mannin Garcia, Romeo Y Julieta immediately showed its quality by winning gold medals in four universal expositions between 1885 and 1900. But it really took off after its acquisition in 1903 by Jose Rodriguez Fernandez, known as “Pepin” a Spanish immigrant in Cuba. Named for the lovers in William Shakespeare’s tragedy of the same name (written circa 1596), the brand also is traditionally credited with the introduction of the “Churchill” shape in honor of the British statesman Winston Churchill (note the name of the factory shape for this size: the “Julieta 2.”). Fernandez promoted his brand with endless energy and, at one time, his Rodriguez, Arguelles y Cia factory produced upward of 2,000 different cigar bands, personalized for their very best customers. Fernandez died at age 88 in 1954, but his efforts survive him as his full-flavored Romeo y Julieta brand is one of the most widely known and appreciated in the world today.
Romeo y Julieta produces over 40 cigar shapes and sizes, some of which are considered the very best Cuban cigars in their size range. Romeo and Julieta cigars have won gold medals worldwide for both Cuban cigar taste and cigar quality. With so many different sizes and so much pressure on Cuban cigar production due to worldwide demand, it is especially impressive that the entire cigar brand of Romeo y Julieta continues to be appreciated as one of absolutely top quality Cuban cigars.
José Fernández Rodríguez increased the productivity of his employees through a system of incentives, which allowed them to increase the habanos’ production and the cigar quality. He had printed more than 2,000 different vitolas at one time and also used a variety publicity tricks, including naming his own racing horse after the brand and taking it to the most important races in Europe. In addition, he also opened a cigar shop in the hotel Capulet in Verona, the city where Shakespeare’s the drama, Romeo and Juliet, took place. Under the command of Fernández, the factory moved to O’Reilly Street where it is located still.
The Romeo and Juliet cigar brand offers vitolas from medium to strong strength, with good combustion and brown color of the cigar wrapper. Romeo y Julieta uses tobacco from Vuelta Abajo (Pinar del Rio). This Cuban cigar brand is commercialized in Spain, France, Benelux, Hong Kong, Argentina, Brazil, Mexico, Africa, Middle East, Canada, East Europe, Swiss and Great Britain. Romeo y Julieta is a Habanos S.A. world cigar brand with a major market share. It ranks the second largest selling brand amongst the Cuban cigars. Also, be aware that there is a non-Cuban cigar brand that exists with the same name.
This cigar presented as an attractive Lonsdale with a distinctive packaging. It was wrapped in cedar, helping amplify its attractively dry and sweet freshness.
1st quarter: The smoke of the Cedros De Luxe is round and creamy and offers an excellent, consistently smooth draw and combustion. 2nd quarter: There was a full, fresh, and light taste with a hint of floral notes. Again, its good combustion allowed the Cedros De Luxe No. 1 to provide a smooth and easy draw. 3rd quarter: Its smoke was dense in its texture, offering full flavor and characters. As it continued, it became very creamy with rich tobacco notes. 4th quarter: In this last portion, there were clear hints of cinnamon and caramelized mocha. Overall, it was very well balanced with a hint of pepper on the finish.
The Cedros De Luxe No. 1 is a real gem. Even though its taste is similar to the No. 2 and No. 3, it was of a clearly medium strength and its Vuelta Abajo region tobacco provided great construction. Its main characters included leather and spicy notes with a great draw and combustion. A true treasure worth smoking!
Myron Gooch Sr.
Reviewed at: Havana Lounge San Pedro, CA.
Time Smoked: 1 hour 15 minutes.
Purchased at: La Casa Del Habano Miramar, Cuba.
Year of foundation: 1875.
Tobacco Country: Cuba.
Tobacco Procedence: Vuelta Arriba (Pinar del Rio).
Factory: Romeo y Julieta.
Length: 6 ½”.
Ring Gauge: 42.