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“Taking the world by storm” La Jugada Habano Toro Cigars Review.

Brand History:

MoyaRuiz Cigars are the creators of the La Jugada & The Rake brands, a new boutique lineup that is taking the world by storm.  Rooted in southern Florida’s “cigar capitol of the world”, MoyaRuiz is inspired by the love of the game.  With the huge success of MoyaRuiz’s first two releases, La Jugada Prieto and La Jugada Habano, and the new The Rake and limited edition The Chinese Finger Trap, MoyaRuiz Cigars have established themselves as a cigar brand that simply does not compromise on quality or flavor.

MoyaRuiz Cigars was founded by Danny Moya and Nelson Ruiz, two friends that both share a passion for cigars.  Danny’s love for cigars first started because of his grandfather, who was an avid cigar smoker and tobacco grower from Cuba’s famed Pinar del Rio region.  Even Nelson remembers always having to bring his grandfather a cigar when he would go over to visit.  The two met back in 1998 while working in sales for a major electronic company. After changing career paths, Danny moved back to New Jersey to open his own business while Nelson remained in South Florida to pursue a career in real estate.  They remained in contact and after years of discussing their passion for cigars, they finally made the decision to move forward with creating their own.

Both Danny and Nelson had a mutual friend already in the business – Mr.Orestes “Erik” Espinosa.  The timing couldn’t have been better as Erik had just separated from his partner and was in the process of opening his own factory (“La Zona”) in Esteli, Nicaragua. Working directly with the La Zona team and having such a close friend and well respected cigar maker on their side allowed them to be more in control of the blending process.  All of the cigars made in the La Zona factory are hand crafted in the traditional Cuban way of making a cigar. Every cigar is “entubado,” a process where the long filler tobacco leaves are rolled one by one into tubes rather than bunched.  This allows for maximum air flow through the cigars for a perfect draw every time.  To finish each cigar, the head is mounted with a beautiful “triple cap” to give both the ultimate presentation as well as some insight into the skill required to make a cigar the Cuban way.  For us these two, MoyaRuiz Cigars is truly a dream come true; a chance to make their grandfathers proud and an affirmation that a little piece of their grandfathers lives inside them.


The La Jugada has a hearty brown wrapper that is silky to the touch along with an oily sheen and a small amount of toothiness.  Its earthy aroma on the pre-light is very noticeable.


Journey Profile:

1st quarter: There was a full and rich aroma that filled the room as the cigar was lit.  Big earthy tones with a lot of rich tobacco notes were immediately present.  The palate was met by a smooth and creamy texture along with spiciness in the aroma.  2nd quarter: The aroma was very rich and spicy, full of sweet and earthy notes.  A slow and even burn produced a dense light gray ash, which delivered effortless clouds of creamy smoke to the palate and left a spice on the finish.  3rd quarter: There was an instant creamy texture in this portion of the cigar.  Characters then began to intensify with some peppery notes through the nose that lingered on the finish.  Big full-flavors with bold spicy notes continued developing.   4th quarter: Earthy tobacco notes were dominant.  Spicy, bold characters came through the nose and offered a well-rounded texture on the palate.  Intensity developed into a full body that offered some nice complexity.


Final Thoughts:

La Jugada Habano cigar offers excellent overall construction with a slow burn.  It was complex but offered a gradual build in body, strength and intensity.  It is nicely balanced, packed with flavor and offers a full, long finish.



Myron Gooch Sr.

Reviewed at: The Man Cave.

Time Smoked: 1 hour 5 minutes.

Cost: $9.50

Wrapper: Ecuadorian Habano.

Binder: Nicaragua.

Filler: Nicaragua.

Size: 5” x 52

Rating: 89





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