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News: Scandinavian Tobacco Group Appoints New President for General Cigar and EVP for Handmade Cigars Globally!


Scandinavian Tobacco Group Appoints New President for General Cigar and EVP for Handmade Cigars Globally.

Scandinavian Tobacco Group sets new management for its handmade cigar business.
Regis Broersma becomes new President of General Cigar Company which is a leader in the US market for handmade and premium cigars. He succeeds Dan Carr who has stepped down and leaves the Group.
Regis Broersma (38) is Dutch born and has a comprehensive, international background in sales, marketing and general management. Regis Broersma has worked in the Netherlands, the Czech Republic, Denmark, the UK and the US. Currently, he is Managing Director of STG Ger-many. Regis Broersma has worked in the cigar industry since 2002 and has a great passion for cigars.
In addition, Scandinavian Tobacco Group assigns the responsibility of its entire global hand-made cigar businesses to an Executive Vice President. Craig Reynolds assumes this responsibil-ity which includes General Cigar, its international business and Cigars International which is a leading online retailer in the US. Craig Reynolds continues as President for Cigars Internation-al.

Niels Frederiksen, CEO of Scandinavian Tobacco Group, says:
“I am happy to announce Regis Broersma being new President of General Cigar. Regis has the experience and the innovative approach needed to continue the impressive development of General Cigar together with its management team.
Our handmade cigar business accounts for 25% of our net sales and is a growth engine of our business. We want to reinforce this development by adding executive management capacity for the entire handmade business globally.”
General Cigar holds a leading market position and has a strong offering in the US market for handmade and premium cigars. Cigars International has built a leading position as an online retailer and a direct marketer in the premium cigars and pipe tobacco segment.
General Cigar and Cigars International continue to be run as two separate, stand-alone businesses.


For further information please contact Director of Group Communications Kaspar Bach Habersaat, or phone +45 7220 7152.
U.S. Media Contact: Victoria McKee/General Cigar Company, or phone: +1 732 721 0317

About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.
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About Scandinavian Tobacco Group
– a world leading manufacturer of cigars and traditional pipe tobacco
– approx. 8,200 employees in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Aus-tralia, Canada and the US
The Group’s brand portfolio contains more than 200 international, regional and local tobacco brands, including the cigar brands Café Crème, La Paz, Henri Wintermans, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns. Scandinavian Tobacco Group is 51% owned by the Danish foundations, the Augustinus Foundation and the Obel Family Foundation, which have been active in the tobacco industry for more than 250 years, and 49% by Swedish Match which is listed on the Stockholm Stock Exchange.
Read more: Scandinavian Tobacco Group A/S Sydmarken 42 DK-2860 Søborg Denmark CVR 31 08 01 85



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