New Logistic Vice-President of Habanos, S.A.
Corporación Habanos, S.A. is pleased to announce that Mr. Evis Placer Cervera has been appointed as Logistic Vicepresident of Habanos, S.A., under Resolution 358, 2016 of the Minister of Agriculture.
Evis Placer with more than 40 years of experience in the tobacco sector has occupied different responsibilities, such as Director of The Tobacco Research Institute, Director of the Tobacco Enterprise Lázaro Peña, Logistic Vice-president in Habanos, S.A. and President of Coiba Iberoamericana (COIBA) in Spain.
During this new launching two new assortments are presented: Partagás Coronas Gordas Añejados (46 ring gauge x 143 mm long) and Hoyo de Monterrey Hermosos No. 4 Añejados (48 ring gauge x 127 mm long). In both cases, the two new references are not present in the standard portfolio of both brands, but are launched to the market as a unique Edición Especial in limited quantities and for one time only. In both cases, these are Habanos that have undergone an aging process between 5 and 8 years.
The Habanos Añejados are commercialized in their original boxes, which stayed as they are without any label during the aging process and only have been dressed with the corresponding labellings of each brand for their launching to the market. The presentation of these two launchings is carried out in a regular labelled box, the ring and the external stick have been added with the legend “Añejados”, besides the vitolina to explain the concept.