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News: QUAI D’ORSAY: NEW TIMES FOR THE BRAND.

QUAI D’ORSAY: NEW TIMES FOR THE BRAND.

All Quai D’Orsay brand Habanos are made Totalmente a Mano
con Tripa Larga – Totally by Hand with Long Filler – with selected
leaves from Vuelta Abajo*, the best tobacco-growing region in the
world, in Pinar del Rio*, Cuba*.

A brief history, but rich in nuances
Quai D’Orsay is a young brand within the Habanos range,
established in 1973 by Cubatabaco exclusively for the French
market at the request of SEITA, the former French state company.
The brand’s name itself actually refers to the famous Parisian quai
where SEITA had its offices at that time.
For over forty years, the brand has remained a discreet jewel in the
Habanos, S.A. portfolio, accessible only to expert French
enthusiasts. Its major innovations came through Regional Editions,
four in the last decade, also exclusively for the French market.
This global launch will allow smokers all around the world to
discover and enjoy this special Habanos brand with French
“charme” and refinement, and with all the flavour, character and
intensity of the best Cuban tobacco.

The Quai D’Orsay brand is beginning a promising new era. It is
doing so by launching a new design and presenting two new
vitolas, with international distribution in the major markets of
Habanos, S.A.
At this XIX Habanos Festival, Quai D’Orsay is presenting the
Quai D’Orsay No 50 (50 x 110 mm) and Quai D’Orsay No 54 (54
x 135 mm) vitolas, both in 10 and 25-unit presentations. These
will be added to the Coronas Claro (42 x 142 mm) vitola to
create an attractive brand portfolio that will be available
worldwide in 2017 through the Habanos international
distribution network. The Quai D’Orsay No 54 (54 x 135 mm)
vitola, called Edmundo Grueso, is a new vitola in the regular
Habanos, S.A. portfolio.

Brand: Quai D’Orsay
Vitola de Salida – Market Name: No 54
Vitola de Galera – Factory Name: Edmundo Grueso
Dimensions: 54 ring gauge x 135 mm length
Presentations: 10-unit Semi Boîte Nature (SBN)
25-unit Semi Boîte Nature (SBN)

Brand: Quai D’Orsay
Vitola de Salida – Market Name: No 50
Vitola de Galera – Factory Name: D No 5
Dimensions: 50 ring gauge x 110 mm length
Presentations: 10-unit Semi Boîte Nature (SBN)
25-unit Semi Boîte Nature (SBN)

Brand: Quai D’Orsay
Vitola de Salida – Market Name: Coronas Claro
Vitola de Galera – Factory Name: Coronas
Dimensions: 42 ring gauge x 142 mm length
Presentation: 25-unit Semi Boîte Nature (SBN)

This new challenge for Quai D’Orsay arrives with a new design
and new labelling that will reinforce the presentation of its boxes.
The band uses its characteristic original structure, geometric
lines, but has been increased in size and enriched with different
printing techniques, incorporating various gold colours, reliefs
and patterns, as well as each vitola’s name. The brand’s origins
have also been given greater visibility and presence, with the
references to “Habana” and “Cuba” in the centre and on the
sides of the band. A simplified version of this new band was
presented at the 2016 Regional Edition for the French market,
with the Quai D’Orsay Secreto Cubano (40 x 110 mm) vitola.
In addition to the band, there is new labelling to reinforce the brand
codes in the box, since all packaging will be presented with an
innovative bofetón as well as a papeleta costero.
The new vitolas, Quai D’Orsay No 50 (50 x 110 mm) and
Quai D’Orsay No 54 (54 x 135 mm), are incorporated into the
regular portfolio with the same black Cuban tobacco flavour,
smooth, pleasant and elegant, that has characterised the
brand since its launch.

* (D.O.P.) Protected Denominations of Origin

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