MACANUDO INSPIRADO WHITE AND BLACK.
IPCPR 2017 is set to kick off with a premiere party that defies convention. The who’s who of the premium cigar category will witness the Vegas strip pale in comparison, as Macanudo lights up the night with one of most exciting new cigar launches in recent history.
Presenting Macanudo Inspirado White and Macanudo Inspirado Black, two new collections from the top-rated, internationally-acclaimed brand.
“The evolution of Macanudo continues with the launch of Macanudo Inspirado White and Black,” said General Cigar President Régis Broersma. “Cigar lovers who now see Macanudo in a new light should be prepared to be wowed yet again.”
The new collections continue on the course charted by the original Macanudo Inspirado blends, introduced to the U.S. market last year. Created for discerning smokers in Europe, Asia and the Middle East, Macanudo Inspirado marked an evolution of the brand, and ushered in an entirely new dimension of taste for Macanudo. Today, the evolution continues with two new lines that expand Inspirado’s range and deliver unique smoking experiences made for worldly palates.
Macanudo Inspirado White
At first glance, Macanudo Inspirado White is a thing of beauty. Grown beneath a veil of clouds, the lustrous Ecuadoran Connecticut wrapper is a proprietary leaf developed by General Cigar’s agronomists to deliver an aesthetic quality like no other. Aged for six years and refined to a creamy shade of gold, the wrapper sets the stage for a study in contrast.
Beauty soon turns to complexity, as an Indonesian binder brings forth an aromatic richness, while Nicaraguan Condega and Mexican San Andres leaves, each aged for four years, deliver sweet strength. A Nicaraguan leaf cultivated in the Jalapa Valley and aged for two years deepens the experience, producing a cigar brimming with notes of earth and spice. This is Macanudo Inspirado White.
Jhonys Diaz who spearheaded blend development for Macanudo Inspirado White said, “We spent several years developing this blend, using tobaccos we refined and aged to perfection. Think of the most creamy, alluring cigar you’ve ever had, amplify the complexity and you have Macanudo Inspirado White.”
Handcrafted at General Cigar Dominicana, Macanudo Inspirado White will be available in striking, 20-count boxes and will debut at retail in mid-July. The collection will debut with three vitolas.
Robusto (5” x 50); SRP per cigar is $6.49
Toro (6.5” x 50); SRP per cigar is $6.99
Churchill (7” x 48); SRP per cigar is $7.29
Macanudo Inspirado Black
A balance of power, achieved by art and science. This is Macanudo Inspirado Black.
In a proprietary and experimental process, the Connecticut Broadleaf plants were left to ripen on the stalk. The result is a rich and radiant maduro wrapper with a new dimension of sweetness. As masterful blending calls for balance and complexity, the Ecuadoran Sumatra binder enhances the strength and flavor of the Broadleaf wrapper. And that is just the beginning.
The Nicaraguan-forward blend features proprietary seeds grown in Esteli, uniquely fermented to produce the utmost in strength and flavor. All told, this is a cigar that demands attention, with bold, peppery notes intertwined with a subtle under tone of sweet earth.
Jhonys Diaz noted, “Macanudo Inspirado Black represents sophistication, and is truly for the initiated smoker. It’s about tobaccos that deliver incredible full-bodied flavor and complexity, in a cigar that’s balanced and pleasurable to smoke.”
Also handcrafted at General Cigar Dominicana, Macanudo Inspirado Black will be available in striking, 20-count boxes and will begin shipping to retailers in mid-July. The collection will debut with these three vitolas:
Robusto (4 7/8” x 48); SRP per cigar is $6.99
Toro (5.87” x 54); SRP per cigar is $7.49
Churchill (7” x 48); SRP per cigar is $7.99
Beginning in August, Macanudo Inspirado events will be held at top cigar shops across the country.
About General Cigar
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market. The company is owned by Scandinavian Tobacco Group. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group to expand its leaf growing and processing expertise and increase its access to tobacco. Based in Richmond, VA, General Cigar sells through tobacconists in the U.S. and exports select products to 62 countries. For more information, visit www.cigarworld.com.