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News: General Cigar Honors Industry Legend Benji Menendez.

General Cigar Honors Industry Legend Benji Menendez.

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General Cigar recently held a private reception at the IPCPR trade show to honor cigar industry legend Benji Menendez for his many contributions to the company and to thank him for his ongoing support.

General Cigar President Régis Broersma said, “Our relationship with Benji Menendez has continued long after his retirement from the company. To this day, he is a trusted advisor, mentor and friend to all of us in the General Cigar family. It was truly an honor to have Benji and his lovely wife Margarita with us at IPCPR this year and we look forward to continuing to work with him, to soak up the wisdom he so freely shares.”

“General Cigar is my extended family and I am grateful that they have never forgotten me. I am looking forward to doing more things with the company. I hope I can help in some small way to spread the word about the fantastic cigars they make,” said Benji.

In Spring, 2018, Benji Menendez will appear in a very special event series for Partagas. Additional details including event dates will be announced in early 2018.

Benji Menendez retired from his position as General Cigar’s vice president of premium cigars in 2014. His career spans more than 60 years in the handmade cigar business and his contributions to the category are too numerous

About General Cigar

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market. The company is owned by Scandinavian Tobacco Group. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®,  La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group to expand its leaf growing and processing expertise and increase its access to tobacco.  Based in Richmond, VA, General Cigar sells through tobacconists in the U.S. and exports select products to 62 countries. For more information, visit www.cigarworld.com.

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