Pappy Van Winkle “Tradition” arrives at Drew Diplomat Retailers for National Pappy Day.
The Pappy Van Winkle “Tradition” is presented in the following expressions:
- Coronita (4 x 46) MSRP $146.00/10ct Box
- Robusto Grande (5.5 x 54) MSRP $216.00/10ct Box
- Toro (6 x 50) MSRP $236.00/10ct Box
- Belicoso Fino (5 x 50) MSRP $246.00/10ct Box
- Churchill (7 x 48) MSRP $236.00 / 10ct Box Exclusively available at Drew Diplomat Spirits Retailers
- Lonsdale (6.5 x 44) (Not for Sale) / 10ct Box Exclusively at Drew Diplomat Rewards Events in October, November and December 2017
- Corona (5.5 x 44) MSRP (Not for Sale) / 10ct Box Exclusively available from Jonathan Drew and Julian Van Winkle
From Hopkinsville, Kentucky, President & Founder of Drew Estate, Jonathan Drew declared, “The 4th Annual Kentucky Barn Smoker is live and here’s Drew Estate, launching the Pappy Van Winkle Tradition, our second expression with such an iconic brand and family. It’s one of the proudest days of my life …! Working with Julian Van Winkle and Willy Herrera, as well as our Nicaraguan and Kentucky partners has made this such a rewarding experience. But the completeness, the deep 360, the mega-tron bomb addition – is the support we feel from the brick & mortar retail community and final consumers. That’s what takes it over the top !!!”
About Van Winkle Bourbon:
The Old Rip Van Winkle Distillery has a four generation history. The Van Winkle family’s involvement in the bourbon industry began in the late 1800s with Julian P. “Pappy” Van Winkle, Sr. He was a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. Pappy and a friend, Alex Farnsley, eventually bought the wholesale house and also partnered with Mr. A. Ph. Stitzel on the purchase of Mr. Sitzel’s distillery. The three of them merged the two companies and became the Stitzel-Weller Distillery.
In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still. Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until he was forced by stockholders to sell the distillery in 1972. The rights to all of their brands were sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999.
After selling the distillery, Julian Jr. resurrected a pre-Prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.
In 2002 the Van Winkles entered into a joint venture with Buffalo Trace Distillery in Franklin County, Frankfort, Ky. All of the Van Winkle’s whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit http://www.oldripvanwinkle.com
About Willy Herrera
Herrera Esteli is the brainchild of Willy Herrera, newest member of the Drew Estate team. Willy’s presence at Drew Estate is notable, as he brings an authentic Cuban influence to the team. Herrera Esteli is a medium plus blend with an exceptional amount of creaminess and great balance of spice and sweet.
ABOUT DREW ESTATE
Founded in 1996, Drew Estate is one of the largest and fastest growing cigar companies in the world. Under their mantra “The Rebirth of Cigars” Drew Estate has disrupted the premium cigar industry by creating a raw authenticity that has engaged cigar enthusiasts with iconic brands, unique tobaccos, and distinctive blending styles that attract new and old seasoned cigar enthusiasts. Their Gran Fabrica Drew Estate in Nicaragua produces more premium cigars than any other single factory in the world, producing a variety of brands including ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.