Trinidad La Trova, Habanos S.A. World Presentation in Asia Pacific.. 

 Habanos, S.A. introduces this new release together with The Pacific Cigar Co. LTD., its
exclusive distributor in Asia Pacific.

 This product, exclusively designed for “La Casa del Habano” stores, is showcased
simultaneously in 8 retail establishments in several cities of the Asia Pacific region.

Havana, November 14, 2017
Habanos, S.A together with its exclusive Asia Pacific distributor
“The Pacific Cigar Co, LTD” launches Trinidad La Trova (52 ring
gauge x 166mm length), an innovative and exclusive production
designed especially for the “La Casa del Habano” network of
specialist stores.
Trinidad La Trova (52 ring gauge x 166mm length) is made
“Totalmente a Mano con Tripa Larga” – Totally Handmade with
Long Filler – and their leaves are specially selected from the
Vuelta Abajo* region in Pinar del Río*, Cuba*, the best land in the
world for growing tobacco. To manufacture this product, expert
Cuban torcedores –cigar rollers– work painstakingly to create a
meticulous and exquisite cigar that meets the expectations of the
most discerning and demanding Habanos smokers.
Trinidad is the brand that pays tribute to the town of Santísima
Trinidad, a unique place located on Cuba’s south coast, declared
a World Heritage site by UNESCO. The brand was made
available to smokers around the world in 1998, always in very
small quantities. Later on, Trinidad changed its brand image to
modernize it and align it with the extraordinary quality of its
Habanos. Today, these premium cigars are manufactured at the
Francisco Donatién Factory in Pinar del Río*, the region
renowned for producing the world’s best tobacco.
This new release is an unprecedented vitola in the brand
(“Cañonazo Especial”), only used previously in the 2011 Limited
Edition, Cohiba 1966. With this world presentation, the Trinidad
brand continues to show a clear commitment to strengthening its
range of heavy ring gauge Habanos, joining its other two offerings, Trinidad Vigía (54 ring gauge x 110 mm length) and Trinidad
Topes Edición Limitada 2016 (56 ring gauge x 125 mm length).
The Habanos, S.A. global launch forms part of its strategy of offering each year new and exclusive products available only at La
Casa del Habano, the network of retail stores under franchise specialising in the sale of Habanos. These exclusive
establishments provide the most discerning smokers the chance to enjoy the universe that surrounds these prestigious cigars
and stand out for offering the best personalized service, where Habanos enthusiasts can purchase and experience unique
tastings in elegant meeting spaces. Currently, there are more than 145 luxury stores, present in 65 countries.

The world presentation of the Trinidad La Trova (52 ring gauge x 166mm length) will be held simultaneously in 8 different
points of sale. More specifically, in seven Casa del Habano stores located in Bangkok and Chiang Mai, in Thailand; Hong
Kong, Macao and Taipei, in China; Kuala Lumpur in Malaysia; and Tokio in Japan. But also at the Cohiba Atmosphere space in
Bangkok.
For more information regarding the Trinidad brand, La Casa del Habano specialist stores or the Cohiba Atmosphere space,
please see: https://eshare.yr.com/fl/1hoaAEahne
Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialization of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercializes 27 Premium brands made ¨Totalmente a Mano ¨-Totally Handmade – under the Protected
Appellations of Origin (A.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano –
Totally Handmade and have been a benchmark for the entire world ever since.
*Protected Appellations of Origin
For more information about the Festival and Habanos, S.A.: http://www.habanos.com
https://www.instagram.com/habanos_oficial/

https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA
More information and pictures: https://eshare.yr.com/fl/1hoaAEahne

For more information:
Habanos, S.A.: Daymi Difurniao ddifurniao@habanos.cu Tel. 5372040513 ext. 565
Young & Rubicam: press.habanos@yr.com
Cristina Andreu Tel: +34 676 78 04 70
Carla Lladó Tel: +34 669 54 69 09