CAO Debuts Limited Edition Release “Zócalo”
CAO is igniting the spirit of Mexico with a new, limited edition release that coincides with the brand’s virtual tour of the Pan American Highway.
Called Zócalo, the name for a vibrant and celebratory city square in Mexico, this is first cigar in CAO’s lineup to be made with Mexican tobacco.
CAO’s Master Blender Rick Rodriguez said, “Zócalo speaks to CAO’s spirit of going off the beaten path. We’ve never used Mexican tobacco in any of our blends, so we went bold by using a Mexican wrapper leaf. It’s a special Morron wrapper grown in the San Andrés Valley and it delivers a great, earthy flavor I know the CAO fans will love.”
The filler is entirely Nicaraguan and the binder is Cameroon. All told, the blend delivers earthy spice and subtle sweetness.
Zócalo is being made in one size only, a 6”x 60 vitola called San Andrés that maximizes the flavors of the three-country blend. Individual cigars will sell for an SRP of $8.49 apiece, and will come in brightly colored, 20-count boxes, selling for an SRP of $169.80.
Only 3,500 boxes of Zocalo have been produced, and the limited release will hit cigar shops in time for Cinco de Mayo on May 5.
For more information and to follow the CAO Pan Am Tour, visit www.caocigars.com/PanAmTour.
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.
Read more: www.cigarworld.com.