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News: General Cigar Names Sales Team Veteran to Top Marketing Post.

General Cigar Names Sales Team Veteran to Top Marketing Post.

Regis Broersma, president of General Cigar announced today that Chris Tarr, regional sales manager, has been named the company’s vice president of marketing.

“Chris is the right person to lead the marketing organization and I am very pleased he accepted the position. He brings a strong background in on-premise marketing, having worked for seven years at Coors Brewing Company before joining General Cigar in 2008. Together with his expertise in managing our 16-state West sales region and his firsthand knowledge of retailer and consumer preferences, Chris has the skills to support me and the executive team in driving the business forward. Chris is also not shy about pushing for his ideas and I am confident that he will be a strong leader for our marketing organization,” said Regis.

Beginning today, Chris will oversee General Cigar’s brand marketing, innovation, PR, social media and event platforms, including the brand ambassador team. Reporting directly to Chris are Gus Martinez and Ed McKenna, both directors of marketing, and Victoria McKee Jaworski, director of PR and experiential marketing.

Chris is a graduate of the University of Hawaii and earned his MBA at Loyola Marymount University, Los Angeles while working full-time at General Cigar.

Chris will be based in Dallas and will lead the marketing team remotely.



About General Cigar Company

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.

Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.

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