News:DIESEL INTRODUCES “HAIR OF THE DOG”
Diesel is rolling out Hair of the Dog, a limited-edition release that’s hitting retail this month.
Developed by AJ Fernandez with Justin Andrews and handcrafted at Tabacalera AJ Fernandez in Esteli, Nicaragua, Diesel Hair of the Dog is a medium-to-full-bodied smoke with earthy flavor, notes of pepper and a heady aroma. The blend is made entirely of Nicaraguan Habano, which is balanced by an Ecuadoran Habano wrapper and an Ecuadoran Sumatra binder.
Senior Brand Manager Justin Andrews said, “Diesel Hair of the Dog was blended to have just the right amount of kick. It’s not an overly powerful cigar, yet it really delivers on the flavor. For the cigar lover who’s looking for the hair of a dog after a night of over-indulgence, or for anyone who seeks the complexity of Nicaraguan tobacco, Hair of the Dog is definitely going to do the trick.”
Diesel Hair of the Dog is available in one size, a box-pressed Toro (6” x 54). The SRP per cigar is $10.00 and the cigars are packed rustic wooden boxes, each containing 10 cigars. Just 5,000 boxes have been produced.
Hair of the Dog complements Diesel Whiskey Row, a top-selling cigar launched last year in partnership with Louisville, KY-based Rabbit Hole Bourbon.
Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques and his insistence on using the highest quality tobacco. The Diesel portfolio includes Whiskey Row which launched in 2018 and Diesel Grind which debuted in 2017. For more information, visit www.dieselcigar.com.
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