M BOURBON BY MACANUDO.
Last year’s release of M by Macanudo marked a new era for the brand, as the first flavored cigar was launched in the Macanudo franchise.
At IPCPR 2019, the brand’s flavored cigar portfolio will expand with a multi-dimensional new twist on a classic cocktail. Enter M Bourbon by Macanudo, a cigar that conjures up the rich flavors of the iconic Old Fashioned cocktail. Notes of bourbon, American oak, nuances of sweet cherries and a hint of earthy, aromatic bitters all come alive in this new, full-time addition to the Macanudo portfolio.
This is truly a cigar that brings forth a multitude of taste sensations and is an ideal indulgence for the cigar lover who seeks a unique departure from the everyday smoke. This new flavored line is the perfect accompaniment to cocktails and can easily stand alone as an experience unto itself.
M Bourbon is made with premium, hand-selected tobaccos including an Ecuadoran Connecticut Shade wrapper, an Ecuadoran binder and a blend of Dominican filler leaves.
Presented in premium wooden boxes containing 20 cigars each, the line will feature three frontmarks and is slated to ship to retailers on August 1.
Robusto (5 x 50) – SRP per cigar $7.49
Toro (6 x 50) – SRP per cigar $7.99
Churchill (7 x 47) – SRP per cigar $8.49
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.
Read more: www.cigarworld.com.