HABANOS, S.A. PRESENTS ITS WORLD PREMIERE OF THE MONTECRISTO SUPREMOS LIMITED EDITION IN ITALY
Montecristo Supremos, Edición Limitada- Limited Edition 2019, will be presented exclusively by Diadema S.p.A. on 6th July, in Italy.
This new Edición Limitada -Limited Edition will be marketed in the following months and in very limited quantities, at all the points of sales around the world.
La Habana | July 4th 2019
Habanos, S.A., through its exclusive distributor for Italy, Diadema S.p.A, will launch the world premiere of the Montecristo Supremos Limited Edition (55 ring gauge x 130 mm in length).
This release will be presented in a special case designed with the brand’s characteristic colours including 25 Habanos made “Totalmente a Mano con Tripa Larga” -Totally Handmande with Long Filler, following a careful selection of the wrapper, filler and binder leaves from the Vuelta Abajo* region, considered to be the best land in the world for growing tobacco.
The presentation of Montecristo Supremos will take place on 6th July at the Lanciano Forum, in the Italian region of Matélica where around 450 guests will have the privilege of delighting in this new Montecristo Habano Limited Edition. This will be the second world premiere Habanos launch hosted in Italy, given that in 2016, Romeo and Julieta Capuletos were first released in this country too.
Habanos Limited Editions are highly appreciated and anticipated by cigar enthusiasts every year, and even more so when this is a new vitola from one of the world’s benchmark Habano brands. Montecristo Supremos, with a 55 x 130 mm, is the Montecristo with the heaviest ring gauge launched to date.
The Montecristo brand owes its name to the novel “The Count of Montecristo” by Alexandre Dumas. This is one of the most renowned and appreciated Habanos brands worldwide. This benchmark for Habanos flavour was first introduced in the Cuban magazine “Habano” in 1935. Thanks to its distinguished aroma and its “Long Filler” vitolas made totally handmade with leaves from the Vuelta Abajo* region, this Habano has captivated the most experienced smokers. Montecristo progressively began completing its portfolio, originally made up of only five vitolas, gradually filling out an offer that currently covers the taste of the most demanding smokers. Today, the brand has vitolas ranging from the majestic Montecristo A, to other smaller formats such as the Montecristo Joyitas.
Diadema S.p.A. is the Italian leader in the marketing of Premium cigars and has a distribution network in Italy with over 2,000 tobacconist’s shops, including 3 La Casa del Habano and 100 Habanos Specialists stores.
For more information, go to www.diademaspa.it
*Protected Appellations of Origin
Especialista en comunicación y marketing
Dirección Marketing Operativo
Young & Rubicam: firstname.lastname@example.org
Cristina Andreu Tel: +34 676 78 04 70
Carla Lladó Tel: +34 669 54 69 09
About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.