HABANOS S.A. PRESENTS IN SWITZERLAND IN WORLD PREMIERE THE NEW VITOLA OF PUNCH, SHORT DE PUNCH
- Punch Short de Punch, will be presented exclusively by Intertabak AG next July 12th in Switzerland.
- The historic Habanos brand created in the XIX century, Punch, incorporates for the first time the 50 ring gauge in its portfolio, being the thickest of the brand.
Havana, 10th July 2019
Habanos, S.A., through its exclusive distributor for Switzerland, Intertabak AG, will present in world premiere the new vitola of Punch brand, Short de Punch (50 ring gauge x 120 mm in length). With this release, Punch incorporates for the first time the 50 ring gauge in its portfolio, thus expanding the brand’s vitolario.
Short de Punch is presented in the Semi Boîte Nature (SBN) case with 10 Habanos made “Totalmente a Mano con Tripa Larga“-Totally Handmande with Long Filler, following a careful selection of the wrapper, filler and binder leaves from the Vuelta Abajo*, in Cuba*, one of the most recognized worldwide.
Punch Short de Punch presentation will take place on the 12th July at the Hotel Storchen of Zurich, Switzerland. The event will have around 250 guests who will have the privilege of knowing and delighting this new Punch vitola, with a thick gauge and a faster smoke, but with the brand’s characteristic flavor.
Short de Punch is a new trend vitola with unique dimensions within the brand. Punch, as a brand has been used in Regional Editions for different markets, with a great acceptance by Habanos enthusiasts and fans. This vitola, with a 50 ring gauge x 120 mm in length, offers a new option for those who prefer thick-gauge Habanos, this being the first 50 ring gauge to be incorporated within the brand.
On the other hand, the Punch brand, which was born in the XIX century, is one of the oldest Habanos brands. It was created by Don Manuel Lopez de Juan Valle, with the intention of entering the English market. For this reason, the brand owes its name to a humoristic publication that was trendy at that time in England, Mr. Punch.
Intertabak AG was established in 1995 and based in Pratteln – Switzerland. It is exclusive distributor for Habanos, S.A. for Switzerland and Liechtenstein. It has 3 Casa del Habano, 20 Habanos Specialists, 70 Habanos Points and 12 Habanos Lounge & Terrace, a total of 335 specialized points of sales .
Diadema S.p.A. is the Italian leader in the marketing of Premium cigars and has a distribution network in Italy with over 2,000 tobacconist’s shops, including 3 La Casa del Habano and 100 Habanos Specialists stores.
For more information, go to www.diademaspa.it
*Protected Appellations of Origin
Especialista en comunicación y marketing
Dirección Marketing Operativo
Young & Rubicam: firstname.lastname@example.org
Cristina Andreu Tel: +34 676 78 04 70
Carla Lladó Tel: +34 669 54 69 09
About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.