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News:Drew Estate Announces Pappy Van Winkle “Tradition” as Pappy & Co. Exclusive.

Drew Estate Announces Pappy Van Winkle “Tradition” as Pappy & Co. Exclusive.

 

 

Miami, FL- Drew Estate announces today that the Pappy Van Winkle “Tradition” will now be sold exclusively through Pappy & Company at www.pappyco.com.

Drew Estate is honored to represent the Van Winkle Family with an ultra-premium cigar that reinforces the legacy of a living American icon, Julian Van Winkle. The Pappy Van Winkle “Tradition” features an Ecuadorian Habano Oscuro wrapper, Indonesian Binder and aged fillers from Nicaragua and the Dominican Republic.

From Louisville, Kentucky, Carrie Van Winkle Greener, Co-Founder of Pappy & Company, notes, “The recent launch of the Tradition blend in the Pappy & Company cigar portfolio is an exciting new addition. As our customers’ interest and demand grows for more cigar offerings, we are thrilled to bring to market the Tradition blend which will truly complement the rest of our bourbon-inspired goods.”

From the Wynwood Safehouse, Jonathan Drew, Founder and President of Drew Estate, adds, “We are thrilled to be providing the daughters of Julian Van Winkle, owners of Pappyco.com, with an exclusive cigar that is deeply aligned with the core of their culture and tradition and that matches the legacy of their brand. The Pappy Van Winkle “Tradition” is an exquisite stick, made for the true connoisseur, bursting with flavor and complexity.”

The Pappy Van Winkle Tradition is available exclusively on pappyco.com in the following vitolas:

  • Robusto Grande (5.5 x 54) MSRP $140.00/10ct Box
  • Toro (6 x 50) MSRP $150.00/10ct Box

About Van Winkle Bourbon: The Old Rip Van Winkle Distillery has a four generation history. The Van Winkle family’s involvement in the bourbon industry began in the late 1800s with Julian P. “Pappy” Van Winkle, Sr. He was a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. Pappy and a friend, Alex Farnsley, eventually bought the wholesale house and also partnered with Mr. A. Ph. Stitzel on the purchase of Mr. Sitzel’s distillery. The three of them merged the two companies and became the Stitzel-Weller Distillery.

In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still. Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until he was forced by stockholders to sell the distillery in 1972. The rights to all of their brands were sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999.

After selling the distillery, Julian Jr. resurrected a pre-Prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.

In 2002 the Van Winkles entered into a joint venture with Buffalo Trace Distillery in Franklin County, Frankfort, Ky. All of the Van Winkle’s whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit http://www.oldripvanwinkle.com.

 ABOUT DREW ESTATE

Founded in 1996, Drew Estate is one of the largest and fastest growing cigar companies in the world. Under their mantra “The Rebirth of Cigars” Drew Estate has disrupted the premium cigar industry by creating a raw authenticity that has engaged cigar enthusiasts with iconic brands, unique tobaccos, and distinctive blending styles that attract new and old seasoned cigar enthusiasts. Their Gran Fabrica Drew Estate in Nicaragua produces more premium cigars than any other single factory in the world, producing a variety of brands including ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.

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