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The artisans of Cohiba are proud to present COHIBA ROYALE, a super-premium collection that joins the Cohiba portfolio as the brand’s fullest-bodied expression to date. Cohiba Royale also marks another important milestone for the brand, as it is the first Cohiba line to be handcrafted in Honduras.

Cohiba Brand Ambassador Sean Williams said, “Cohiba Royale was created with the cigar connoisseur in mind, bringing to life the microclimates and fertile soils of the Caribbean and Central America in a way that is unique to the brand. All of the tobaccos that comprise Cohiba Royale are hand-selected and deeply aged, representing the best of the best tobacco growing regions in the world. The result is a cigar that is as bold as it is refined, befitting of the Cohiba name.

A dimensional, multi-country blend with tobaccos from Nicaragua, Honduras, and the Dominican Republic, Cohiba Royale provides the most profound smoking experience of the renowned Cohiba brand.

Cohiba Royale begins with a lustrous, sun-grown wrapper from Nicaragua’s celebrated Jalapa Valley. In a nod to Cohiba’sDominican roots, the Jalapa wrapper crowns a Dominican Piloto Cubano binder which sits atop a quintessential selection of tobacco from Honduras Jamastran valley and the Nicaraguan valleys of Jalapa and Esteli. Each leaf of the blend has undergone intensive aging for five to six years before being deemed worthy of inclusion in Cohiba Royale.

The result is a balanced cigar that is best described as sublime, as notes of leather and spice mingle with nuances of earth and cedar.

Cohiba Royale is handcrafted at General Cigar’s HATSA factory in Danli, Honduras, where a special team of artisan cigar makers was selected to produce this full-time addition to the Cohiba portfolio.

Available in these three sizes, Cohiba Royale will ship to retailers in April. The line will be available in both 5-count and 10-count boxes.


Gran Royale (4.5x 52): SRP per cigar $23.99

Robusto Royale (5.5x 54); SPR per cigar $25.99

Toro Royale (6” x 50); SPR per cigar $28.99

About General Cigar Company

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.

Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.

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