HABANOS, S.A. PRESENTS THE WORLD PREMIERE OF HOYO DE MONTERREY PRIMAVERAS IN CELEBRATION OF CHINESE NEW YEAR.
The Pacific Cigar Co. LTD and Infifon Hong Kong Limited, exclusive distributors of Habanos, S.A., together present this new vitola in a unique event that combines in person and virtual formats.
The new vitola Primaveras de Hoyo de Monterrey (48 ring gauge and 167 mm length), has been specially selected for this limited production dedicated to the spring festival of the Chinese lunar year, inaugurating the Year of the Ox.
Havana | January 12th, 2021
Habanos, S.A. , through its exclusive distributors The Pacific Cigar Co. LTD (PCC) and Infifon Hong Kong Limited, presents its new vitola Primaveras de Hoyo de Monterrey (48 ring gauge x 167 mm length) in an exclusive event. This vitola has been specially selected by Habanos, S.A. to commemorate the spring festival of the Chinese lunar new year, this year the “Year of the Ox”.
The Primaveras de Hoyo de Monterrey vitola will have a limited production, but will be available in all markets. This vitola is presented in a special box of 18 Habanos made “ Totalmente a Mano con Tripa Larga “– Totally Handmade with Long Filler– after a careful selection of the wrapper, filler and binder leaves from the prestigious Vuelta Abajo * area, in the region of Pinar del Río *, Cuba*. Its mild strength is one of the brand’s distinguishing features, and Hoyo de Monterrey Primaveras will be a good option for the most expert smokers of what is considered the world‘s best tobacco.
The presentation event will take place on January 13th and will be attended by around 200 guests, who will have the opportunity to enjoy this launch live. The event will combine in person and virtual formats, as has been the practice in recent months, and will be attended by the Vice Presidents of Habanos, S.A. Leopoldo Cintra González and José María López Inchaurbe.
About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.