NEW MACANUDO INSPIRADO WHITE FRONTMARKS HITTING STORES.
The Macanudo Inspirado White line is expanding with two new sizes created in response to demand from retailers and cigar lovers.
Steve Abbot, senior brand manager of Macanudo said, “The Macanudo Inspirado White portfolio had consisted of six popular sizes, yet our retailers and cigar smokers wanted more. We responded by creating a Corona and Cigarillo and are confident that the new sizes will become fast-selling additions to this highly successful brand.”
Introduced in 2017, Macanudo Inspirado White is counted among the top-sellers in the Macanudo portfolio. The blend spent several years in development and features tobaccos that have been refined and aged to perfection. This creamy, alluring smoke is known for its complexity and mellow, smooth-smoking qualities.
Macanudo Inspirado White is made with a proprietary Ecuadoran Connecticut wrapper developed by General Cigar’s agronomists to deliver an aesthetic quality like no other. Aged for six years and refined to a creamy shade of gold, the wrapper crowns an Indonesian binder. The blend features Nicaraguan Condega and Mexican San Andres leaves, each aged for four years and Nicaraguan Jalapa aged for two years. All told, the blend delivers a layered smoking experience with subtle notes of earth and spice.
Both new formats have begun shipping to retailers. The Corona is handcrafted at HATSA in Danli, Honduras and the Cigarillo is made at General Cigar Dominicana in Santiago, D.R.
Macanudo Inspirado White Corona (5.5” x 42) – SRP per cigar $5.49; 20 cigars per box
Macanudo Inspirado White Cigarillo (4 3/16” x 32) – SRP per 10-cigar tin $15.99.
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.
Read more: www.cigarworld.com.