News: Alec Bradley Co. to Begin Migrating Premium Cigar Products to 24-Count Boxes!
Alec Bradley Cigar Co. to Begin Migrating Premium Cigar Products to 24-Count Boxes
24-Count Boxes to Begin Shipping in July 2021 and Displayed at Premium Cigar Association Trade Show 2021
Fort Lauderdale, FL (April 7, 2021)- The Alec Bradley Cigar Company announced today that beginning in July 2021, all regular production premium boxed Alec Bradley cigar products will arrive to tobacconists in 24-count box configurations. Alec Bradley will also showcase the new boxes at the Premium Cigar Association (PCA) Trade Show at the Sands Convention Center Las Vegas, July 10-13.
Alec Bradley Founder & President, Alan Rubin, indicated that these changes are a part of a research-based initiative to enhance the overall brand experience for tobacconists and cigar enthusiasts. He also noted that Alec Bradley’s migration to 24-count boxes is more efficient and has allowed the company to hold all its wholesale pricing and MSRP (per cigar) on Premium Boxed Cigars for the remainder of the year.
“Our research shows that 24-count boxes maximize brand recognition and user experience,” Mr. Rubin said. “The new boxes make our cigars more appealing and easier for our advocates to locate in a humidor, correlating to increased sales for our tobacconist partner. This is a game changer!”
These changes do not affect Texas Lancero, Spirit of Cuba, Occidental Reserve, ABCO Miami, Caribbean Classic, Tubos, “It’s a Boy”, “It’s a Girl”, Fine & Rare, Diamonds and other limited editions.
For media inquiries please contact Director of Sales and Marketing, Jonathan Lipson- jlipson@alecbradley.com
Summary: Fort Lauderdale, FL (April 7, 2021) – Alec Bradley Cigar Co. announced today that they will be migrating their premium cigar products to 24-Count boxes in July 2021. Alec Bradley indicates that this move is a part of a research based initiative to enhance the overall brand experience. Alec Bradley will also be showcasing the new boxes at the Premium Cigar Association Trade Show in July. These changes do not affect per cigar wholesale or retail pricing.
About Alec Bradley Cigars
Founded by Alan Rubin in 1996, Alec Bradley has been acknowledged as one of the world’s leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry’s highest critical acclaim for its Prensado, Tempus, MAXX and Black Market premium cigars, to name a few. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity and the highest quality standards.
For Media Inquiries- please contact Alec Bradley Director of Sales & Marketing, Jonathan Lipson –jlipson@alecbradley.com
| ALEC BRADLEY phone: 954.321.5991 – 888.426.4397 / fax: 954.321.9968 – 800.648.8876 jlipson@alecbradley.com | www.alecbradley.com |
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