News: DIESEL PRESENTS “CRUCIBLE”.
DIESEL PRESENTS “CRUCIBLE”
Diesel is set to roll out “Crucible,” the third and final expression in the brand’s “Elixir Trilogy.” Crucible follows the top-rated “Hair of the Dog” and “Delirium” releases which both sold out within weeks of their launch dates in 2019 and 2020.
Like previous Elixir blends, Crucible will be a limited-edition, full-bodied smoke available in just one size, with distinctive design elements that give a nod to innovation and experimentation.
Only 3,000 boxes of Diesel Crucible have been made, and the cigars begin shipping to retailers on April 26.
Senior Brand Manager Justin Andrews said, “Diesel Crucible concludes the Elixir trilogy on a high note. It’s definitely a full-bodied smoke, and definitely for an experienced palate. But it’s more than that: This cigar takes a sophisticated approach to strength. There are so many intricacies with this blend, it’s like a new experience with every draw. I know you’re not supposed to play favorites but to me, this is the best release of the series.”
Handcrafted at Tabacalera AJ Fernandez in Esteli, Nicaragua, and blended by AJ Fernandez with Justin Andrews, Crucible features an Ecuadoran Habano wrapper that AJ selected to undergo a deep aging process to further develop its bold characteristics.
When blended with a Nicaraguan binder and Nicaraguan and Honduran fillers, the experience delivers a unique Central American spice, brimming with an array of spices, hints of toasted nuts and an unexpected whisper of nougat on the palate.
Diesel Crucible will be released in a Toro (6” x 52) that will sell for an SRP of $9.99 per cigar. The cigars are presented in rustic, ten-count wooden boxes with two compartments, each containing five cigars.
This limited edition release will hit stores on April 26 and the brand’s distributor, The Forged Cigar Company, is expecting Crucible to be an almost instant sell out.
Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques and his insistence on using the highest quality tobacco. The Diesel portfolio includes Hair of the Dog which was released in 2019; Whiskey Row which launched two expressions, one in 2019 and one in 2018, and Diesel Grind which debuted in 2017. For more information, visit www.dieselcigar.com.
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