LAS VEGAS, NV – J.C. Newman Cigar Co. has recreated its iconic “El Reloj” cigar factory to the 2021 Premium Cigar Association Trade Show in Las Vegas this weekend. J.C. Newman’s booth is a quarter-scale model of the west end of its 111-year-old cigar factory in Tampa and features a 26-foot-tall clock tower. Visitors can walk inside El Reloj, tour a replica of J.C. Newman’s cigar museum, and view cigar artifacts from the company’s history. Photos of the booth are below.
“In celebration of our company’s 125th anniversary last year, we restored our historic El Reloj factory in Tampa and opened a new three-level cigar museum, interactive theater, private events space, hand rolling cigar room, and factory store,” said Drew Newman, general counsel and fourth generation cigar maker. “For the 2021 Premium Cigar Association Trade Show, I wanted to bring El Reloj to Las Vegas.”
J.C. Newman’s historian, Holden Rasmussen, will be giving tours of El Reloj to trade show visitors and sharing the history of the cigar industry in Ybor City and the United States. J.C. Newman is the only cigar company with a full-time historian on staff.
“My family attended the first cigar trade show in 1933 and every show since then,” said Newman. “Our replica of El Reloj is unlike any booth that has ever appeared at a cigar trade show. It highlights the history of our family business and the premium cigar industry in America.”
The replica of El Reloj was built entirely out of recycled cardboard by GOKARTON, the leader in cardboard displays. It is the world’s largest cardboard trade show booth. After the trade show, it will be recycled.
About J.C. Newman Cigar Co.
Founded in 1895 by Julius Caeser Newman, J.C. Newman Cigar Company is the oldest family-owned premium cigar maker in America. J.C. Newman rolls its El Reloj, Factory Throwouts, and Trader Jacks cigars by hand-operated, vintage cigar machines at its historic cigar factory in Tampa, Florida. It also hand rolls its Brick House, Perla del Mar, El Baton, and Quorum cigars at the J.C. Newman PENSA cigar factory in Esteli, Nicaragua. J.C. Newman’s Diamond Crown, MAXIMUS, Julius Caeser, and Black Diamond cigars are handmade by Tabacalera A. Fuente in the Dominican Republic. With its longtime partners the Fuente family, the Newmans founded the Cigar Family Charitable Foundation, which supports low-income families in the Dominican Republic with education, health care, vocational training, and clean water.