News: DIESEL LAUNCHES “SUNDAY GRAVY”.
DIESEL LAUNCHES “SUNDAY GRAVY”
The great gravy-sauce debate has been hotly contested for decades. Run a search and you’ll find more than 68 million results. You read that right: 68 million. Now, Diesel’s getting into the fray with its newest collection, called “Sunday Gravy,” launching in August.
Sunday Gravy will be a full-time line under Diesel, and will feature seasonally-released, Nicaraguan-forward smokes, blended and handcrafted through Diesel’s winning partnership of AJ Fernandez and Justin Andrews. Blends will be released quarterly, sold until their limited supply is deleted and offered at an unbelievable SRP of less than $5.00 per cigar.
Justin Andrews, senior brand manager of Diesel said, “When I first started working with AJ Fernandez and even to this day, I’m impressed by his method of making cigars. He ferments and ages his tobacco meticulously to achieve the taste he wants. His process actually reminds me of my Mom and how she cooked her Sunday sauce slowly over a low flame, knowing she had the luxury of being able to cook all day on a Sunday to get it just right. The comparison to cooking inspired the name of this new collaboration with AJ, and it’s actually very similar to his approach. AJ never rushes the tobacco. In fact, his processes are what some might describe as painstaking. The result is richness, depth and complexity and like a good Sunday sauce or gravy, AJ’s cigars are always worth the wait.”
Handcrafted at Tabacalera AJ Fernandez in Esteli, Nicaragua, and blended by AJ Fernandez with Justin Andrews, Sunday Gravy launches with its first blend called “San Marzano.”
Available nationally from July-September 2021 or until the cigars are sold out, San Marzano features three varieties of Cuban-seed tobacco. The wrapper is Ecuadoran Habano, the binder is Nicaraguan Esteli and the filler is Nicaraguan Jalapa. This is a bold smoke, with notes of black pepper, nuts, cedar and a hint of dark chocolate.
San Marzano (6” x 54); SRP per cigar $4.99 (available in ten-count boxes or as single cigars)
This limited-time blend will ship on August 12th and the brand’s distributor, The Forged Cigar Company, is expecting that gravy-sauce debates will be coming soon to a cigar shop near you.
A new Sunday Gravy blend will be released in October, 2021 in time for the 2021 holiday season.
Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques and his insistence on using the highest quality tobacco. The Diesel portfolio includes Hair of the Dog which was released in 2019; Whiskey Row which launched two expressions, one in 2019 and one in 2018, and Diesel Grind which debuted in 2017. For more information, visit www.dieselcigar.com.
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