HABANOS, S.A. PRESENTED THE NEW H. UPMANN MAGNUM 52 TO COMMEMORATE THE YEAR OF THE TIGER ACCORDING TO THE CHINESE LUNAR CALENDAR.

 

­ The Pacific Cigar Co. LTD and Infifon Hong Kong Limited, exclusive distributors of Habanos, S.A. have presented in a “virtual unboxing” the new H. Upmann Magnum 52 vitola, in commemoration of the Chinese New Year.   Habanos, S.A., together with its distributors for Asia Pacific and China, The Pacific Cigar Company and Infifon Hong Kong Limited, presented its new H. Upmann Magnum 52 vitola through a virtual “unboxing” to celebrate the product’s arrival on the market.

 Magnum 52 under H.Upmann brand (52 ring gauge x 148 mm length) is a vitola that is produced in limited quantities but will be available in all Habanos’s markets. This vitola is presented in a special box containing 18 Habanos “Totally Handmade with Long Filler”, after a careful selection of the wrapper, filler and binder leaves coming from the Vuelta Abajo* area in the Pinar del Río* region (Cuba), which is considered where the world’s best tobacco is produced.

“Considering that China was Habanos, S.A.’s leading market in terms of sales volume in 2020, we are pleased to commemorate the Chinese New Year for the third consecutive year with a vitola such as “Magnum 52″ under the H. Upmann brand. We are convinced that Habanos aficionados will enthusiastically welcome this worldwide launch, which will be available in all markets, albeit in limited quantities as it is an exclusive production,” said Mr. Leopoldo Cintra González, Commercial Vice President, and Mr. José María López Inchaurbe, Vice President of Development at Habanos, S.A.    Mr. Dag Holmboe, CEO of The Pacific Cigar Company, said: “H. Upmann’s Magnum 52 is a new vitola that manifests the refined character of the brand with mild to medium strength, and that offers its very high quality and inimitable aroma. We expect a great reception from Habanos aficionados in the Asian market”.

Herman Upmann was a German banker whose love for Cuban cigars led him to settle in Havana in 1840.  He founded a bank and a Habanos factory in the city. Eventually, the bank closed down, but his brand of premium cigars remains to this day. All Habanos are “Totally Handmade with Long Filler”, with leaves come from the Vuelta Abajo* area, in the Pinar del Rio* region. 

The Pacific Cigar Company Limited (PCC) and Infifon HK Ltd. are the exclusive distributors of Habanos, S.A. for the Asian region. 

Tasting notes

H. Upmann Magnum 52

Dimensions: 52 ring gauge x 148 mm length

·         Beautiful wrapper and masterfully crafted

·         Roasted aromas right from the start 

·         Excellent combustion 

·         Perfect draw

·         A Habano with great quality and balance. 

·         Balanced medium strength. 

·         Perfect with Ron 11 Years Old and medium roast Arabic coffee.

·         Smoking time about one hour.

Corporación Habanos, S.A.

Corporación Habanos, S.A. is a world leader in the commercialization of Premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 150 countries.  For more information, please visit www.habanos.com

Habanos, S.A. commercializes 27 Premium brands made Totalmente a Mano-Totally handmade and identified as Protected Appellations of Origin (P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others.  Habanos have been made Totally handmade for more than 500 years and since then they have become a benchmark worldwide.

^* Protected Appellations of Origin

For more information, please contact:

 Habanos Comunicación habanoscomunicacion@habanos.cu

Tel. 5372040513 ext. 565

Kreab: press.habanos@kreab.com 

Gerard Muñoz:  Tel. +34 651 42 76 89    

Amelia Muñoz:  Tel. +34 659 25 08 15