HABANOS, S.A., REDESIGNS THE JOSÉ L. PIEDRA RING IN A NEW PHASE OF BRAND MODERNIZATION.
As part of the modernization process of the José L. Piedra brand, Habanos, S.A. has renewed the design of its ring band – in line with the brand’s new attributes – by making it more modern and improving its printing technique.
In a first phase of evolution and modernization, the packaging of the José L. Piedra brand was already redesigned, and now the ring in all its references. During a transition period, both rings will be coexisting for some time in the market, being both products equally official.
European Tobacco Regulations Application (EUTPD2)
Habanos, S.A., as a company committed to complying with the regulations that apply to its business, has redefined its packaging according to the EUTPD2*, and it will be gradually arriving the markets with double marking stamped on the bottom of the boxes. Therefore, the company informs that, regardless of whether the regulation applies to their market or not, they will be able to find these new boxes in its official stores.
*European Tobacco Products Directive 2.
Corporación Habanos, S.A.
Corporación Habanos, S.A. is a world leader in the commercialization of Premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 150 countries.
For more information, please visit www.habanos.com.
Habanos, S.A. commercializes 27 Premium brands Totally handmade and identified as Protected Appellations of Origin (P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others. Habanos have been made Totally handmade for more than 500 years and since then they have become a benchmark worldwide.
* Protected Appellations of Origin
For more information, please contact:
Habanos, S.A.: Habanos Comunicación firstname.lastname@example.org
Tel. 5372040513 ext. 565
Amelia Muñoz: Tel. +34 659 25 08 15
Elena Moreno: Tel. +34 635 590 319