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(Miami, Florida) January 11, 2023, Plasencia Cigars, a world-leading premium tobacco grower since 1865, announces the release of the limited edition “The Year of the Rabbit”. The cigar brand commemorates the Chinese New Year (January 22, 2023), which is the start of the “Year of the Rabbit”. The Year of the Rabbit will be a limited-edition brand offered only in a Toro 6 ½ x 54 vitola. A total of 6,000 boxes of “The Year of the Rabbit” were produced with only 3,000 for the U.S. marketplace.

The sign of the Rabbit is a symbol of longevity, peace, and prosperity in Chinese culture. The new year is predicted to be a year of hope. Gentle and elegant, the rabbit’s ability to adjust readily to different conditions is what stands out most to the Plasencia family.

The “Year of the Rabbit” is a Nicaraguan puro using tobaccos from the various Plasencia farms within that country.

Focusing on tobacco from a very special area within the Jalapa Valley, the cigar is a beautiful mild to medium-bodied cigar that is perfectly balanced and impeccably constructed. This blend was created to match the redeeming features of the rabbit, such as gentleness and elegance. It features notes of nougat, green tea, cedar, and cardamom.


Plasencia Cigars CEO Nestor Andres Plasencia stated: “The Rabbit represents the perfect animal for these changing times for its ability to adjust during various times with grace and elegance. I would also like to emphasize that since the rabbit is a symbol of longevity, our tobacco also improves over time to achieve those incredible flavors. We strongly feel that “The Year of the Rabbit” cigar brand will accurately represent the Chinese New Year.”

MSRP: $52 per cigar, $520 per ten count boxes.

For more information, visit:, and follow @PlasenciaCigars on social media.


Plasencia Cigars is one of the world’s leading growers of first-class tobacco. The Plasencia family has been pioneering the industry since 1865 when Don Eduardo Plasencia began growing tobacco in Cuba, and five generations of the Plasencia family have continued the legacy. Today, Plasencia Cigars produces more than 35 million handmade cigars per year, and harvests tobacco on more than 3,000 acres across several countries in Central America, including Nicaragua, Honduras, Costa Rica, and Panama.

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