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Freestyle Live Unveils a New BLACKENED Cigars “M81” by Drew Estate Swag Campaign, the Return of Phineas Gage and the Debut of the Deadwood Coffin Humidor.

Freestyle Live Unveils a New BLACKENED Cigars “M81” by Drew Estate Swag Campaign, the Return of Phineas Gage and the Debut of the Deadwood Coffin Humidor.

During its Jan. 11 “Freestyle Live” broadcast which aired from 7 to 8:30 p.m. Eastern on the company’s Facebook Live page ( and YouTube channel (, Drew Estate announced a brand-new event campaign featuring Blackened “M81” swag, the debut of Deadwood Tobacco Co. by Drew Estate coffin humidors and the return of Liga Privada H99 Phineas Gage!!!

The first BLACKENED Cigars “M81” by Drew Estate swag includes a BLACKENED bottle carry bag; a guitar-shaped BLACKENED ashtray to honor Metallica co-founder, singer, guitarist and BLACKENED partner, James Hetfield; a BLACKENED single flame lighter and a BLACKENED cigar stand. The BLACKENED swag will be available at all BLACKENED Cigars “M81” by Drew Estate events beginning immediately and lasting through the end of Spring. Each of these events will also have boxes of BLACKENED Cigars “M81” by Drew Estate available for purchase and will see the triumphant return of Phineas Gage as an event-only cigar. The latest addition to the Liga Privada H99 family, Phineas Gage (7 x 40, Lancero) debuted in 2022 as a luxurious smoking experience that’s deceptively full-bodied with notes of earth, leather and espresso. To find a list of Drew Estate Events head to

Drew Estate also announced the debut of Deadwood coffin humidors. The distinct coffin shape of these boxes is registered trade dress of Tatuaje Cigars, Inc., and we want to give a big shout out to Pete Johnson for giving us a license to make these incredibly unique humidors. With artwork designed exclusively by Drew Estate’s Subculture Studios, a limited number of these exquisite Deadwood coffin humidors will be available at participating retailers.

Thanks to all who tuned in … We can’t wait for you to see the next Freestyle Live, keep your eyes peeled for the next announcement. See you then!!!


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Jack Heyer


Founded in 1996 in the DUMBO neighborhood of Brooklyn, New York, Drew Estate has singlehandedly defined modern day cigar culture through a hard-hitting, authentic, bottom-up approach to lifestyle branding and culture building. Our mission and manifesto is “The Rebirth of Cigars,” which we amplify through our uncanny authenticity, high energy and through deeply-loved brands produced from La Gran Fabrica Drew Estate in Estelí, Nicaragua, such as: ACID, 20 Acre Farm, Deadwood, Factory Smokes, Herrera Estelí, Isla del Sol, Kentucky Fire Cured, Liga Privada, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial and Undercrown; and the celebrated Barn Smoker, Cigar Safari and Freestyle Live experiential events. Learn more about our story and our brands by visiting Drew Estate.

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