HABANOS, S.A. CELEBRATED THE CHINESE NEW YEAR EXCLUSIVELY WITH THE NEW VITOLA COHIBA SIGLO DE ORO.

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HABANOS, S.A. CELEBRATED THE CHINESE NEW YEAR EXCLUSIVELY WITH THE NEW VITOLA COHIBA SIGLO DE ORO.  ·        The Pacific Cigar Co. LTD and Infifon HK, exclusive distributors of Habanos, S.A., presented Cohiba Siglo de Oro at a multiple event held simultaneously in several Asian countries. ·        This vitola will be the first to include NFC technology in its cases, which will allow aficionados to verify its authenticity and learn more details about the product.Jazz, classical music or instrumental Cuban salsa are among the styles Habanos’ enthusiasts will be able to find while enjoying their favorite Habano. ­

­·        The Pacific Cigar Co. LTD and Infifon HK, exclusive distributors of Habanos, S.A., presented Cohiba Siglo de Oro at a multiple event held simultaneously in several Asian countries. ·        This vitola will be the first to include NFC technology in its cases, which will allow aficionados to verify its authenticity and learn more details about the product.

The presentation of the new Cohiba cigar took place in an exclusive event held simultaneously in several of the main Asian markets, organized by The Pacific Cigar Co, the Exclusive Distributor of Habanos, S.A. in Asia-Pacific and Infifon HK, the Exclusive Distributor of Habanos, S.A for Mainland China. Event were hosted in Macao, Thailand, Malaysia, Cambodia, Japan, Singapore and Hong Kong. The latter was held at the Grand Hyatt Hotel under the attentive gaze of 120 guests, including Ms. Denisse Llamos Infante, Cuba’s Consul in Guangdong, China.

The new product from the leading premium tobacco company will be a limited-edition item, so only a lucky few will be able to enjoy this unique vitola. Cohiba Siglo de Oro is presented in a special box containing 18 Habanos “Totally handmade with Long Filler,” after a careful selection of wrapper, filler and binder leaves from the most prestigious area, Vuelta Abajo*, in the region of Pinar del Río*, Cuba*.

However, its limited production and the commemoration of the 30th anniversary of Cohiba’s 1492 line are not the only aspects that will make this vitola unique. Cohiba Siglo de Oro will be the first Habanos, S.A. vitola to incorporate an NFC chip into its cases that aficionados can scan to verify the product’s authenticity and learn more details about it.

“At present, China is the most important market in value for our business, and Cohiba is the most recognized Habanos’ brand worldwide. That is why we wanted to take advantage of this occasion to present such a special vitola as Cohiba Siglo de Oro, and to showcase the implementation of NFC technology to make the experience for aficionados even more complete,” Habanos, S.A. explained.

Cohiba Siglo de Oro Market Name: Siglo de OroFactory name:  Exitosos Dimensions:  54 x115 mm length

Tasting Notes: ·        Wrapper: light-colored, smooth, with great brightness, no ribbing, oily and beautiful construction·        Cold taste, green tea tones and light hints of white pepper, with subtle earthy aromas.·        Firm quality construction to the touch·        Draw: excellent·        Burn: perfectPairing·        Harmonies: Extraordinary pairing with Havana Club 15-year-old rum and Havana Club Union rum.·        With Chinese Oloong tea, it finds its soul mate, uniting 2 transcendental cultures, that of Habano and tea.

Corporación Habanos, S.A.

Corporación Habanos, S.A. is a world leader in the commercialization of Premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 150 countries.  For more information, please visit www.habanos.com

Habanos, S.A. commercializes 27 Premium brands Totally handmade and identified as Protected Appellations of Origin (P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others.  Habanos have been made Totally handmade for more than 500 years and since then they have become a benchmark worldwide.

 ^* Protected Appellations of Origin

For more information, please contact: 

Habanos, S.A.: Habanos Comunicación habanoscomunicacion@habanos.cu   

  Tel. 5372040513 ext. 565

Kreab:                    

Amelia Muñoz:  Tel. +34 659 25 08 15

Elena Moreno: Tel. +34 635 59 03 19

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