NEW COMMERCIAL VICEPRESIDENT OF HABANOS, S.A.

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However, its limited production and the commemoration of the 30th anniversary of Cohiba’s 1492 line are not the only aspects that will make this vitola unique. Cohiba Siglo de Oro will be the first Habanos, S.A. vitola to incorporate an NFC chip into its cases that aficionados can scan to verify the product’s authenticity and learn more details about it. La Habana, february 3rd, 2023.    Corporación Habanos, S.A. is pleased to announce that Mr. Jorge Pérez Martel has been appointed as new Commercial Vicepresident, under resolution 8/2023 of the Minister of Agriculture. Jorge Pérez Martel, since he started to work at Habanos, S.A., has occupied different responsabilities. He participated so as in the creation of the first Casa del Habano in Cancún as the implementation of Importadora & Exportadora de Puros y Tabacos de CV (IEPT) and Caribbean Cigars Corp (Curazao) companies, where he was appointed Commercial Director. The Jorge Pérez’ strategic vision and innovative thinking, were key in the creation and development of the Franchises La Casa del Habano Management, in which later on he was its Director.  Jorge Pérez, has around 40 years of experience in the business of Habano. During his long professional career, he also occupied the position of International Market Supervisor until he was appointed as President of Coprova, Exclusive Distributor for France and Monaco with successful results for the market. After his mission in Coprova, Jorge Pérez was in the position of Economic Management Specialist, until he was appointed as Director of La Casa del Habano Franchise, a role he held at the moment of his appointment. Jorge Pérez Martel  is replacing Mr. Leopoldo Cintra González who healed the commercial vicepresidency for more than 5 years with good results.

Corporación Habanos, S.A.

Corporación Habanos, S.A. is a world leader in the commercialization of Premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 150 countries.  For more information, please visit www.habanos.com

Habanos, S.A. commercializes 27 Premium brands Totally handmade and identified as Protected Appellations of Origin (P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others.  Habanos have been made Totally handmade for more than 500 years and since then they have become a benchmark worldwide.

* Protected Appellations of Origin

For more information, please contact:

Habanos, S.A. Habanos Comunicación habanoscomunicacion@habanos.cu  

                 Tel. 5372040513 ext. 565

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