La Aurora and Jacob & Co team up to release a humidor with a watch and La Aurora 120th Anniversary LE.

In a groundbreaking union that marries exceptional craftsmanship, innovation, and a commitment to perfection, Jacob & Co., the legendary luxury watch mason renowned for creating dream-like timepieces, and La Aurora, the Dominican Republic’s first handcrafted cigar manufacturer with a legacy spanning over 120 years, are delighted to announce their partnership.

Jacob & Co. has long been celebrated as a fearless pioneer in the realm of high watchmaking and high jewelry. With a belief that being different is the key to their success, Jacob & Co. perpetually challenges the norms, presenting designs and complications that redefine high watchmaking and high jewelry. Their risk-taking approach has turned seemingly “impossible” ideas into remarkable realities, as exemplified by their many collections.

The collaboration between these two brands is a testament to their shared pursuit of perfection and innovation, with a singular focus on redefining luxury. Their partnership revolves around a stunning timepiece from the Epic X Collection, showcasing a Rose Gold 44MM Case adorned with elements reminiscent of a cigar and prominently featuring the iconic La Aurora logo.

The La Aurora 120 Anniversary blend is a blend of Dominican tobaccos: a beautiful Dominican Havana 92 wrapper over an Olor del Valle del Cibao wrapper and a filler of various tobaccos including Corojo, Olor del Valle del Cibao and Piloto Cubano del Valle del Cibao. This specific wrapper has been selected for its aromatic attributes and even burn.

“As we commemorate our 120th anniversary, we are proud to mark a milestone that will serve as a reference point for many years to come. Our commitment has always been to create cigars that embody the rich and distinct flavours of the cigar world,” says Guillermo León, president of La Aurora. “The La Aurora 120th Anniversary blend we have chosen to create is a product of teamwork to a degree we had never accomplished before,” he adds.

Guillermo León, President of La Aurora and 5th generation of the León family to work at La Aurora, expressed the organic nature of this partnership: “This brand collaboration has developed naturally from the origin stories of both brands. Both brands started with modest beginnings, but through perseverance, expertise, creativity, and integrity, we have sought to change the way the world interacts with seemingly common products and turn them into luxury goods. We’re excited about the incredible product that we are creating together.”

La Aurora, with a heritage of over a century, is equally celebrated for its dedication to the craft of hand-rolling cigars. La Aurora is now available across over 90 countries and 5 continents worldwide – fulfilling Guillermo León’s grandfather’s vision to craft a world-class cigar brand. As they celebrate their 120th anniversary, they proudly present La Aurora 120 Anniversary, a full Dominican puro blend wrapped in a beautiful Habana 92 seed leaf, released in July 2023. And to commemorate the exact date of La Aurora’s founding, the La Aurora 120 Anniversary Limited Edition was unveiled on October 3rd, 2023.

This exclusive cigar is designed to perfectly complement the watch created by Jacob & Co., which features the Preferidos no. 1 perfecto format, favored by La Aurora’s founder, Eduardo León Jimenes. As such, each watch will be sold with a custom humidor and ten La Aurora 120th Anniversary Limited Edition cigars.

For more information, please visit www.jacobandco.com #jacobandco