Alec Bradley Launches Safe Keepings Brand with the First Release from Its Founder’s Blend Book.

Alec Bradley Launches Safe Keepings Brand with the First Release from Its Founder’s Blend Book.

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Alec Bradley announces the launch of Safe Keepings, a new brand that will feature blends made according to recipes recorded in the Alec Bradley founder’s blend book.

Alec Bradley brand ambassador Bradley Rubin explained, “When we felt the time was right, we opened the blend book and started to do a deep dive on the blend recipes inside. Together with the team, we selected the first blend we wanted to roll out. Alec Bradley Safe Keepings honors the blend legacy of the Alec Bradley cigar brand while giving us the opportunity to move forward with resources we never would have been able to access before. Alec and I are extremely proud of what Safe Keepings represents, and that’s a nod to the past and a glance into the future of the brand.”

Alec Bradley Safe Keepings is a Nicaraguan puro, crafted by Oliva at Tabolisa, featuring tobaccos from pristine fields in Esteli, Condega and Jalapa. The blend is built on a foundation of Jalapa, Condega and Esteli Criollo 98 tobaccos, and both its wrapper and binder are Nicaraguan Habano. The experience is medium-to-full-bodied with notes of pepper, spice and cocoa.

The line is being launched with four sizes that ship in June and will become a permanent addition to the Alec Bradley cigar brand portfolio. Each of the frontmarks comes in 24-count boxes.

Alec Bradley Safe Keepings Corona (5.37 x 46); SRP per cigar $10.49

Alec Bradley Safe Keepings Robusto (5” x 52): SPR per cigar $12.29

Alec Bradley Safe Keepings Toro (6” x 52); SRP per cigar $13.89

Alec Bradley Safe Keepings Gordo (6” x 60); SRP per cigar $15.19