PLASENCIA CIGARS Important Update: Upcoming Price Adjustment Effective July 7, 2025.

Important Update: Upcoming Price Adjustment Effective July 7, 2025.

Dear Valued Retail Partner,

At Plasencia, we deeply value the trust you have placed in our company, our family and in our cigars. Your continued partnership is the foundation of our shared success, and we remain committed to delivering the highest quality products and services which you and your customers expect.

As you are aware, recent changes in U.S. international trade policy have resulted in new, higher, import tariffs being introduced on goods from countries where Plasencia cigars are proudly crafted. While we have worked diligently to absorb these rising costs which we have managed to do during these past several months, the scope of the new tariffs has made it necessary for us to now implement an adjustment in our prices.

Effective Monday, July 7, 2025, we will introduce a new price list (attached) with wholesale price increases ranging from $0.32 to $0.47 per cigar, depending on the product.

This decision was made with great care, staying focused on minimizing the impact to your business while ensuring we continue to deliver superior craftsmanship and consistency that define Plasencia cigars.

We remain committed to supporting your business through exclusive trade programs, seasonal promotions, exciting innovation launches and dedicated support. Our strong relationship with you and the continued growth of your business, and the Plasencia brand, remain our top priorities. We are confident that our dedication to exceptional quality will ensure your continued success.

If you have any questions or concerns regarding this change, our team is here for you. Please feel free to reach out to us directly.

Thank you for your continued support and for being a valued member of the Plasencia family.  Let’s keep lighting up souls!

Warm regards,

Ed Bello

Chief Executive Officer

Plasencia Cigars

ABOUT PLASENCIA Cigars

Plasencia Cigars is one of the world’s leading growers of first-class tobacco. The Plasencia family has been pioneering the industry since 1865 when Don Eduardo Plasencia began growing tobacco in Cuba, and five generations of the Plasencia family have continued the legacy. Today, Plasencia Cigars produces more than 35 million handmade cigars per year, and harvests tobacco on more than 3,000 acres across several countries in Central America, including Nicaragua, Honduras, Costa Rica, and Panama.