Cohiba Rubicon Launch: Elevating the Cigar Experience
COHIBA CROSSES THE DIVIDE WITH RUBICON.
Cohiba announces the release of Cohiba Rubicon, a full-time addition to its portfolio and a deliberate evolution of the brand’s renowned blending philosophy. Handcrafted at the respected HATSA factory in Danlí, Honduras, Rubicon reflects a meticulous commitment to complexity, balance and global sourcing.
Rubicon is built from six distinct tobaccos sourced from five of the world’s most respected growing regions. The blend is crowned with an Ecuadorian Habano wrapper, laid over a U.S. Broadleaf binder and filled with a nuanced combination of Dominican Piloto, Honduran tobaccos from La Entrada and Jamastran, and Nicaraguan Estelí leaf. This composition results in a medium-bodied profile marked by depth, harmony and a refined flavor progression from start to finish.
“Rubicon gave us the opportunity to offer a cigar without boundaries,” said Sean Williams, Cohiba Brand Ambassador. “The blend was thoughtfully created with intention. The result is a cigar that bridges tradition with a more modern expression of complexity. It rewards a practiced palate while remaining accessible to emerging enthusiasts.”
Cohiba Rubicon ships to retailers in August 2025. Each box contains 20 cigars, available in three vitolas:
Box-Pressed Robusto (5.5 x 55) | MSRP $8.49
Toro (6 x 54) | MSRP $8.99
Gigante (6 x 60) | MSRP $9.49
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