Founded in 2003 by former Marine Matt Booth, Room 101 has become a luxury lifestyle brand for those who demand quality with an edge. His clientele is very diverse and covers everyone from corporate boardrooms to the rock and roll stage. Over the past 11 years, Room 101 and Matt Booth have been featured in top lifestyle, fashion, and specialty magazines worldwide along with multiple appearances on major television networks. World domination is their mission!
Initially, a mutual business associate had introduced Matt to Dylan Austin and some of the Camacho family at a Las Vegas after party. Immediately, the synergy between the two camps was acknowledged – and talk quickly turned to a smoker’s accessory series that Matt had already been working on. He wanted to translate the Room 101 flavor to lighters and cutters and he had some concepts on deck for a humidor series, which was unlike anything he had seen on the market. After this initial meeting, the ultimate proposition was put forth; why not create a cigar to accompany these fine accessories? Before he knew it, Matt was touring the Camacho Family facilities in Danli, Honduras and following the lead of Christian Eiroa. The process of the cigar craft was broken down from the very beginnings to the final product of a handcrafted cigar. Witnessing the process first-hand not only blew his mind, but it changed the way Matt would view cigars forever thereby solidifying the direction in which Matt would go within this industry.
There is an oily, rich brown wrapper with noticeable small to large veins. A sweet and faint spice is recognizable on the pre-light. The cigar is solid with some soft areas in the body, offering great construction along with hints of floral and earthy notes.
1st quarter: Right away, the cigar produced big clouds of smoke that filled the room. An incredible aroma grew as the foot burned down and spices developed as the cigar began to open. A smooth and steady draw produced a lot of smoke at the foot and a dense texture with sweet and creamy flavors blossomed. 2nd quarter: Spices seemed to diminish along with the creaminess as more of an earthy texture slowly came into play. Still, a steady draw continued to produce a lot of smoke with great aroma. 3rd quarter: Spicy notes that have an underlying sweetness returned. Full flavors kicked in right away and were matched with some flavors of cocoa, creaminess and nuttiness. The cigar burned slowly and evenly, producing a long and flaky ash. Big earthy tones with a lot of dominating flavors and spicy notes were present. 4th quarter: The cigar changes and became more complex at the beginning of this portion, with spices, creaminess, a big earthy aroma and cocoa notes all present. Toward the end, the complexity fell off into a more earthy texture. There were some noticeable spices through the nose and small traces of underlying sweetness on the palate.
Overall, it is a complex cigar with a medium-full and smooth body that grew but did not overpower the enjoyment of the smoke. Lots of robust flavors developed throughout the cigar along with its rich aroma.
Myron Gooch Sr.
Reviewed at: The Man Cave.
Time Smoked: 1 hour 55 minutes.
Size: 6 1/2” x 50.