General Cigar Releases Three Exciting New Value Brands.
General Cigar is releasing three exciting new value brands, each made with top-quality, long filler tobaccos and created with the cigar retailer and its customers in mind. All three lines will launch in September.
House Blend (Brick and Mortar Exclusive)
With an intricate and full-flavored blend of Nicaraguan and Honduran tobaccos in a range of popular sizes, House Blend cigars are unbranded and can easily be customized for sale in a retailer’s store. Handmade in Nicaragua and presented in authentic 20-count bundles, House Blend is wrapped in Nicaragua Habano, bound with Honduran tobacco and made with Nicaraguan long filler. The line will debut with five frontmarks, with per-cigar SRPs ranging from $2.15 to $2.80.
Robusto – 5 x 50; SRP per cigar is $2.15
Toro – 6 x 50; SRP per cigar is $2.25
Churchill – 7 x 48; SRP per cigar is $2.40
Torpedo – 6 x 52; SRP per cigar is $2.50
Gigante — 6 x 60; SRP per cigar is $2.80
La Estrella Cubana
A value-priced, handmade line with Cuban-inspired branding, La Estrella Cubana offers two distinct blends. A Nicaraguan Habano-wrapped blend features seco and ligero leaves for a deeply flavorful smoking experience that comes from a Nicaraguan blend and Honduran binder.
The Honduran Connecticut blend is Nicaraguan-forward, with a Nicaraguan binder and filler to deliver a spicy and complex taste. Available in four of the most popular sizes, the SRPs are a steal at less than $3.50 per cigar.
Robusto – 5 x 50; SRP per cigar is $2.90
Toro – 6 x 50; SRP per cigar is $3.10
Churchill – 7 x 48; SRP per cigar is $3.25
Gigante — 6 x 60; SRP per cigar is $3.50
Cigar lovers will surely find it difficult to pass by Odyssey, a new line of budget-friendly cigars handcrafted in Nicaragua. Presented in 20-count bundles with a modern, eye-catching design, Odyssey offers two distinctive blends created exclusively for cigar smokers who seek new tastes at accessible price points.
The Nicaraguan-Habano-wrapped version is all ligero and delivers Cuban-esque spice, with a Nicaraguan blend and Honduran binder.
The Honduran Connecticut blend is made with Nicaraguan filler and an Indonesian binder for an earthy smoke with notes of pepper. Per-cigar SRPs are astounding, at just $1.50 to $2.50 per cigar.
Corona – 5.5 x 43; SRP per cigar is $1.50
Robusto – 5 x 50; SRP per cigar is $1.80
Toro – 6 x 50; SRP per cigar is $2.00
Churchill – 7 x 48; SRP per cigar is $2.25
Gigante — 6 x 60; SRP per cigar is $2.50
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.
Read more: www.cigarworld.com.