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News: Torano new Exodus Cigar.

Torano Exodus Cigar New Release.

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Torano Exodus

IPCPR 2016

The original Torano Exodus blend has been revisited, this time with a contemporary new lens.

Alan Willner, vice president of marketing for General Cigar said, “We created Exodus to appeal to a broader range of cigar smokers, both in its presentation and flavor profile.  Exodus tells an allegorical story of the journeys we all make to overcome adversity, drawing a parallel to the Torano family’s beginnings as tobacco growers, their experiences in post-Castro communist society, and their success in developing acclaimed cigars post-Cuba. We are proud of this new chapter for Torano and look forward to the continued growth of the Torano brand.”

Made with a curated selection of outstanding tobaccos from four countries, the star of this cigar is its wrapper. A proprietary, seco-priming leaf from the Honduran valley of San Agustin imparts spicy flavors with notes of pepper, and burns to a stark white ash.

The blend is made with Dominican, Mexican and Honduran leaves and bound by Connecticut Broadleaf to deliver a medium-bodied smoke that’s creamy and smooth with a touch of sweetness.

The four-vitola collection features price points of less-than $10 and is sure to stand out in the humidor, with visually-arresting packaging that speaks to Torano family’s escape from Cuba.

Torano Exodus will be available beginning in September, and the collection will launch with four frontmarks, each housed in 20-count boxes.

torano_exodus

Robusto – 5 x 54; SRP per cigar is $6.99

Toro Grande – 5.5 x 58; SRP per cigar is $7.79

Torpedo – 5.75 x 52; SRP per cigar is $7.79

Gigante — 6 x 60; SRP per cigar is $8.49

About General Cigar Company

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.

Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.

Read more: www.cigarworld.com.

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