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News: Hoyo de Monterrey Le Hoyo de Río Seco

Hoyo de Monterrey Le Hoyo de Río Seco

·         Le Hoyo de Río Seco is a new heavy ring gauge vitola that is incorporated into the Le Hoyo series.

·         Le Hoyo de Río Seco will be arriving to the different markets worldwide in the next weeks

After the world presentation of Hoyo de Monterrey Le Hoyo de Río Seco held last September 29th, 2018 in Lebanon, and with a great acceptance among the Habanos smokers present on the event, will be arriving to all markets around the world in the couple of weeks in the brand’s classic Slide Lid Box in 25 units.

Later on, its presentation in 10 units will be also arriving to all points of sales worldwide

Hoyo de Monterrey brand was born in the plantation of the same name inSan Juan y Martínez* (P.A.O.), in the heart of the Vuelta Abajo* (P.A.O.) region.

Hoyo de Monterrey is located on the fertile land along the banks of the river that runs through San Juan y Martínez. The brand was created in 1865.

Le Hoyo de Río Seco (56 x 140 mm length) is a new heavy ring gauge vitola that is added to the Serie Le Hoyo after the incorporation of the Le Hoyo de San Juan vitola, which continues to enrich this historic line and range in heavier ring gauges, which did not have a major presence in the brand until now.

The Seco, Volado and Ligero leaves that make up the smooth flavour blend of Hoyo de Monterrey come exclusively from the San Juan y Martínez* tobacco-growing district (P.A.O.), continuing the strength that was unveiled with the Le Hoyo de San Juan vitola. With this new vitola, the preparation of Habanos blends with the specific characteristics of the different Cuban Appellations of Origin is further deepened. This strength, which contributes consistency and intensity, is typical of this area’s soil.

The Serie Le Hoyo has historically been known for its slender and medium ring gauges. The new Le Hoyo de Río Seco vitola is the second heavy ring gauge vitola to be included within the Le Hoyo series; an appealing option for those who like Habanos with less strength that are delicate, aromatic and with a great elegance and complexity.

All the vitolas of the Hoyo de Monterrey Habanos brand are made “Totalmente a Mano con Tripa Larga” – Totally Handmade with Long Filler – by expert Cuban cigar rollers.

The format of this Vitola de GaleraAromosos (56 ring gauge x 140 mm length) promised Le Hoyo de Río Seco a very well-received by Hoyo de Monterrey aficionados, a brand set to become the benchmark for heavy ring gauge and medium length formats for those looking for an elegant flavour that is also robust and balanced at the same time.

The Le Hoyo Río Seco vitola will be available in the shops of the different markets around the world in the next weeks.

 

Brand: Hoyo de Monterrey

Market Name: Le Hoyo de Río Seco

Factory Name: Aromosos

Dimensions: 56 ring gauge (22.03 mm) x 140 mm length

Presentation:25-unit Slide Lid Box (SLB) (

*P.A.O.-Protected appellations of Origin

Para further information: http://www.habanos.com

For further press information:

Daymi Difurniao
Especialista en comunicación y marketing
Dirección Marketing Operativo 

HABANOS, S.A
Centro de Negocios Miramar. Ave. 3ra esq. 78 Edificio Habana 3er piso. – La Habana – – 11300
Telephone: 5372040513 / Mobile Phone: / Ext: 565
http://www.habanos.com; http://www.lacasadelhabano.com

About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.

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