HABANOS S.A. Global Launch of Hoyo de Monterrey Escogidos in Poland
Last September 26th, 2018 was presented: Hoyo de Monterrey Escogidos.The host of this event was 5th Avenue Products Trading GmbH, Exclusive Distributor for Habanos, S.A. IN Germany, Austria and Poland along with its subdistributor in Poland – Premium Cigars Sp. z o.o.
The premiere was promoted under the slogan “Hemos sido escogidos” – we were chosen. This is the first time, Poland was chosen for the worldwide premiere of the new Habano.Over 170 people walking through a long red carpet, and they were welcomed by the CEO of Premium Cigars, Mr. Bartłomiej Przytuła, who recived the attendees and who welcomed also to the owner of Villiger Sohne AG and 5th Avenue, Mr. Heinrich Villiger.
In a short speech, he thanked Premium Cigars Company for the organization of the event and expressed appreciation and joy for the development of the company, which is the representative of Habanos SA in Poland.
The presentation of the Hoyo de Monterrey brand and its vitola Escogidos was conducted by Łukasz Ważyński, Trade Marketing Manager of Premium Cigars, who accompanied by lofty music in the background, and with the words “Gentlemen you may smoke”, Mr. Bartłomiej Przytuła solemnly invited guests for tasting of the new Hoyo de Monterrey Escogidos.
Among the invited guests were ambassadors from: Kuba, Venezuela, Panama, Kazakhstan, Uzbekistan and Belarus, executives of Habanos, S.A., 5th Avenue, celebrities, businessmen, Polish aficionados and visitors from all over Europe.
During the premiere, exquisite treats were served from one of the best restaurants in Warsaw: Concept 13, as well as cocktails based on Moet & Hennessy spirits and exceptional chocolates served to match the taste this fantastic Habano. A unique attraction was the opportunity to appreciate the art of making a Habano for one of the most talented Cuban cigar rollers- torcedores-, Mr. Yasmel Sotomayor Rodriquez, from Partagas factory.
Hoyo de Monterrey Escogidos (49 ring gauge x 180 mm length) with the vitola Paco is distinguished by an elegant profile of construction, a smooth cover leaf and a perfect structure. Full harmony of aromas (dried grass, spices, coriander) and complex, smoothly flowing tasting palette of flavors (dry notes, cedar, grassy, earthy), leaves no doubt why this cigar was “chosen”.
There are ten cigars in the box, made ”Totalmente a Mano con Tripa Larga” – Totally Handmade with Long Filler – following an extremely careful selection of leaves- the wrapper, the filler and the binder from the plantations of San Juan y Martínez*, district, in the heart of the Vuelta Abajo* region in Pinar del Río*, Cuba*.
Hoyo de Monterrey Escogidos will be sold exclusively through the international network of La Casa del Habano franchise stores. Escogidos were made for the occasion. it hences paying tribute to the vitola’s name that also refers to the agro-industrial and manufacturing phases of the tobacco producing process called the “Escogida– sorting”. This product is distinguished by its limited and meticulous production and development processes.
Especialista en comunicación y marketing
Dirección Marketing Operativo
Centro de Negocios Miramar. Ave. 3ra esq. 78 Edificio Habana 3er piso. – La Habana – – 11300
Telephone: 565 / Mobile Phone: / Ext:
About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.