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Press Release — March 4, 2020


General Cigar establishes itself as a key resource for all things cigar with the launch of the brand new

The newly revamped digital property delivers a tailored experience for cigar smokers from beginners to experts. “Cigar smoking is all about community and camaraderie, this new site brings that experience where we are –  on our phones and tablets,” said General Cigar Marketing VP Chris Tarr.

In addition to building a place for cigar smokers to connect, General Cigar is in the process of building one of the largest databases of cigar product information, from frontmarks to tasting notes and drink pairings. “We want to create utility for cigar smokers. We’re building this product database so people can find their perfect cigar. They can read reviews, get recommendations from friends and find retailers that sell that cigar,” said Tarr. will also be a major source for the latest information on cigars, promotions, news and announcements. Users will be able to scroll through the newsfeed and see up-to-the-minute content that’s tailored to their preferences. General Cigar is focusing on creating a one-to-one experience, so users get industry-wide cigar news, promotions and videos based on the cigars they like to smoke, or the brands they follow.

“The relaunch of this site is just the beginning of our digital strategy. We’re building a cohesive eco-system for our brands,” said Tarr, “We’ll be rolling out more updates to the site in the coming months that will lead the way in terms of engagement for cigar smokers.”

About General Cigar Company

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.

Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.

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