Habanos, S.A. redesigns its brand José L. Piedra.
The Habanos brand JLP, is presented with a new and more modern image. The logo is simplified and combined with the actual design of the bands and historical trimmings, gaining a better look and a fresh image.
Right now, the new image is mainly focused in the packagings and image of the brand and in the future we will apply also the bands.
Along with the redesigning of the brand, the bundles will be modified from 25 to 12 units, adapting our product to the markets’ needs.
In the particular case of José L. Piedra Petit Caballeros is presented with the new image, the 12 units bundles and the 15 units display with cardboard cases of 3 Habanos each.
This pack and image changes will be gradually arriving to the market in which both designs will be coexisting at the same time. Uniformity in the market will appear as the product with old image runs out.
For more information: www.habanos.com
Especialista en comunicación y marketing
Dirección Marketing Operativo
Young & Rubicam: firstname.lastname@example.org
Cristina Andreu Tel: +34 676 78 04 70
Carla Lladó Tel: +34 669 54 69 09
About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the
world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected
Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo
de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally
by Hand and have been a benchmark for the entire world ever since.