Alec Bradley 10 Year Anniversary Fine & Rare Set to Go On Sale to Tobacconists
500 Commemorative Boxes Featuring Iterations of the Fine & Rare Blends to be Released
Fort Lauderdale, FL (July 10, 2020)- Alec Bradley Cigar Co. announced today that they will be celebrating the 10 Year Anniversary of their Fine & Rare series by releasing 500 limited edition boxes featuring all five of the Fine & Rare iterations.
Fine & Rare is the result of Alec Bradley Cigar Co. founder, Alan Rubin’s goal of creating a cigar using an astonishing 10 different aged and selected tobaccos. Making a cigar with that much tobacco is so difficult that only a singular pair (1 Roller and 1 Buncher) are entrusted to the task. The Fine & Rare project was destined to be a limited edition.
Since 2011, Fine & Rare has seen five different iterations with 5 different blends respectively- all yearly, limited edition boxes of ten. Some of the iterations saw more than one release. For each Fine & Rare batch, Alan had the factory tuck away a part of production deep into the aging room, anticipating the day Alec Bradley would launch a commemorative set.
“I’m really excited to be able to present the Fine & Rare 10 Year Anniversary set,” Alan said. “I went through all of the different iterations and chose the vintages that had the best overall flavor development and performance. Fine & Rare is an ever-evolving concept and leaving batches to age and re-release adds another dimension to the complexity of the project.”
Each Fine & Rare Commemorative Ltd. Edition Release box will contain:
– 5 Cigars- Release Year: 2016. Series Name: HJ10-i. Size: 52 X 6 Toro
– 5 Cigars: Release Year: 2017. Series Name: BR12-13. Size 52 X 6 Torpedo
– 5 Cigars: Release Year: 2018. Series Name: JRS10=(86). Size 52 X 6 ½ Toro
– 5 Cigars: Release Year: 2019. Series Name: HOF/506. Size 54 X 6 ¼ Boxed Pressed Toro
– Special Undisclosed Item(s)
All of the cigars contained in the box have been in aging and are from the original batch specific to its release year. The Alec Bradley Fine & Rare 10 Year Anniversary set was originally scheduled to be released at the 2020 PCA Trade Show in Las Vegas, which was cancelled due to COVID-19 concerns. Alec Bradley has chosen to present the 500 sets for sale during a series of manufacturer/retailer sales events dubbed “The Traveling Roadshow.” The Alec Bradley Fine & Rare 10 Year Anniversary set will retail for $600 and will ship to retailers by the end of 2020.
Fine & Rare is artfully created at the critically acclaimed Raices Cubanas Factory in Danlí, Honduras. Raices Cubanas produces, among others, the 96 Rated Alec Bradley Prensado Churchill- Cigar Aficionado “Cigar of the Year 2011” and the 94 Rated Alec Bradley Tempus Natural Centuria- Cigar Aficionado “#5 Cigar of the Year 2017”.
Summary: Fort Lauderdale, FL (07/10/2020) Alec Bradley Cigar Co. today announced a 10 Year Anniversary Fine & Rare set featuring five iterations of the cigar and special undisclosed item(s). Enclosed with be 5 cigars each of: TA25A, HJ10-i, BR12-13, JRS10=(86) and HOF/506. Each Fine & Rare is from its original batch. The set goes on sale to tobacconists on the 7/13/2020, the first day of “The Traveling Roadshow”. MSRP has been set at $600 per set and will begin shipping to tobacconists by the end of 2020.
About Alec Bradley Cigars
Founded by Alan Rubin in 1996, Alec Bradley has been acknowledged as one of the world’s leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry’s highest critical acclaim for its Prensado, Tempus, MAXX and Black Market premium cigars, to name a few. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity and the highest quality standards.
For Media Inquiries- please contact Alec Bradley Director of Sales & Marketing, Jonathan Lipson –firstname.lastname@example.org
phone: 954.321.5991 – 888.426.4397 / fax: 954.321.9968 – 800.648.8876
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