News: DIESEL DEBUTS DISCIPLE, A TAA EXCLUSIVE.
DIESEL DEBUTS DISCIPLE, A TAA EXCLUSIVE
Diesel proudly presents its first TAA-exclusive cigar called Disciple.
Blended by AJ Fernandez, handcrafted at Tabacalera AJ Fernandez in Estelí, Nicaragua and developed in collaboration between AJ and General Cigar’s Justin Andrews, Diesel Disciple is a robust and balanced cigar, blended in AJ’s signature style.
The blend is made with a Mexican San Andrean wrapper, an Ecuadoran Sumatra binder and its filler is exclusively comprised of Nicaraguan Habano from Esteli.
An unexpected layer of sweetness lends balance to Disciple’s bold and peppery smoking experience.
Justin Andrews said, “Diesel Disciple is the first Lancero that AJ and I worked on together and it also marks the first exclusive offering for Diesel. That would have been exciting on its own. But when you look at where we started with Diesel as an internet/catalogue brand and how we built the brand in partnership with retailers, you’ll see why it’s big news that Diesel Disciple is part of TAA. To make a cigar for the top 80 retailers in the country shows that Diesel is a true retail brand and it speaks to our ongoing commitment to the brick and mortar community.”
Available exclusively for TAA members, Diesel Disciple comes in a Lancero (7” x 38) and will sell at retail for an SRP of $8.99 per cigar or $89.90 per ten-count box.
Diesel Disciple will be available at retail this July and will be sold through The Forged Cigar Company.
Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques and his insistence on using the highest quality tobacco. The Diesel portfolio includes Hair of the Dog which was released in 2019; Whiskey Row which launched two expressions, one in 2019 and one in 2018, and Diesel Grind which debuted in 2017. For more information, visit www.dieselcigar.com.
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.
Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.
Read more: www.cigarworld.com.
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