News: Drew Estate Launches New Nica Rustica Expression – “Adobe”.
Drew Estate Launches New Nica Rustica Expression – “Adobe”.
Drew Estate has revealed the secret identity of the mystery cigar inside its latest Freestyle Live Event Pack … the all-new Nica Rustica Adobe, the second expression in Drew Estate’s value-priced Nica Rustica line. Nica Rustica Adobe’s introduction happened during last night’s “Freestyle Live: Special Edition” broadcast, which aired from 7 to 9 p.m. Eastern on the company’s Facebook Live page (facebook.com/drewestatecigar) and YouTube channel (youtube.com/drewestatecigar).
The Nica Rustica brand is Drew Estate’s homage and tribute to Estelí, Nicaragua, home to La Gran Fabrica Drew Estate. The soul of the lively romantic barrios of Estelí, adorned with their colorful colonial houses, magically comes to life in Nica Rustica Adobe, which will be available in three sizes: Toro (6 x 52), Robusto (5 x 54) and Gordo (6 x 60). While retaining many of the same characteristics as the Connecticut Broadleaf expression, Nica Rustica Adobe is the spicier version, using a Habano wrapper, Brazilian binder and Nicaraguan filler tobaccos from Estelí and Jalapa. Unpolished and unrefined, Nica Rustica Adobe is a medium- to full-bodied cigar that offers load of spice with a bold and very long finish … the perfect companion for adventurous cigar buffs.
Nica Rustica Adobe will be available in 25-count boxes that feature colorful original artwork by Subculture Studios’ Richard “Dog” Diaz, who captures the rugged, robust and rustic essence of Estelí. Diaz’s romantic vision of Estelí also incorporates the city’s official symbol and proud emblem, El Brujito, a petroglyph of a native shaman carved some 6,000 years ago onto a rock on a mountain near Estelí.
“Nica Rustica Adobe is a proud and no-nonsense cigar that represents our strong bond between La Gran Fabrica Drew Estate and its beautiful Nicaraguan home, where the mountains meet the sun,” says Jonathan Drew, Founder and President of Drew Estate. “We are united as one with the proud Estelíanos who work in and run our factory … and who bring the Drew Estate story to life every day around the world. From our house to your humidor, Nica Rustica Adobe is an audacious Habano experience that everyone at La Gran Fabrica Drew Estate is excited for you to try.”
Nica Rustica Adobe provides excellent value for premium cigar smokers, from beginners to aficionados. Toro has an MSRP of $143.93/box or $5.76/cigar; Robusto’s MSRP is $129.93/box or $5.20/cigar; and Gordo has an MSRP of $161.93/box or $6.48/cigar. Guests at tonight’s DE25 Exclusive Pre-Party will be the first to experience Nica Rustica Adobe cigars.
Nica Rustica Adobe will also be featured during a two-day Drew Estate event at The Humidour Cigar Shoppe. Jonathan Drew kicks off the extravaganza with a marquee virtual event on Thursday, May 19, from 7 p.m. to 8 p.m. The next day, La Gran Fabrica Drew Estate Factory Spokesman, Pedro Gomez, will host an in-person event at The Humidour Cigar Shoppe from 3 p.m. to 6 p.m. with deals on all Drew Estate products available throughout the day. Contact The Humidour Cigar Shoppe at 410-666-3212 or visit humidour.com for more information about these events.
Nica Rustica Adobe will be available for regular distribution to all retailers beginning in August.
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attract new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.
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