Tabacalera USA Announces New Leadership Roles for Key Executives

Brad Winstead, Davide Moro, and Nicolas Maslowski take on expanded leadership positions to strengthen commercial operations, brand experiences, and digital growth.

FORT LAUDERDALE, Fla. — Tabacalera USA, a leader in the U.S. premium cigar industry, has announced new leadership positions for three key executives: Brad Winstead, Davide Moro, and Nicolas Maslowski. All three will report directly to Charles Gibb, President and CEO of Tabacalera USA.

The leadership changes, effective October 16, 2026, reflect the company’s commitment to bringing its businesses together under a unified organization while strengthening its commercial operations, brand development, retail experiences, and digital capabilities.

Brad Winstead Named Chief Commercial Officer

Brad Winstead, formerly CEO of Casa de Montecristo, has been appointed Chief Commercial Officer of Tabacalera USA.

With more than two decades of experience spanning business operations, brands, customer relationships, and retail, Winstead will lead commercial excellence and distribution across Altadis U.S.A. and Santa Clara.

His appointment is expected to support the company’s efforts to strengthen its commercial strategy and improve how its brands and products reach customers and retail partners.

Davide Moro Appointed Chief Marketing and Brand Experience Officer

Davide Moro, who previously served as CEO of Altadis U.S.A., will take on the role of Chief Marketing and Brand Experience Officer of Tabacalera USA.

Moro will lead an integrated marketing, branding, and experiential retail strategy designed to strengthen storytelling across the company’s portfolio. He will also focus on leveraging Casa de Montecristo as a platform for developing new concepts and enhancing the customer experience.

His new responsibilities place brand identity, consumer engagement, and innovative retail experiences at the center of the company’s marketing strategy.

Nicolas Maslowski Named Chief Direct to Consumer Officer

Nicolas Maslowski, formerly CEO of JR Cigar, has been appointed Chief Direct to Consumer Officer of Tabacalera USA.

Maslowski will continue leading the company’s retail e-commerce business while advancing its digital strategy, omnichannel customer experience, and opportunities for future growth.

The appointment underscores the importance of connecting online and in-store shopping experiences as the company continues to develop its direct-to-consumer business.

Building a More Connected Tabacalera USA

Charles Gibb, President and CEO of Tabacalera USA, said the appointments reflect the company’s commitment to operating as one unified organization and combining the strengths of its businesses to better serve customers and partners.

“These appointments reflect our commitment to operating as ‘One’ Tabacalera USA and bringing the combined expertise of our businesses together to serve customers and partners more effectively,” Gibb said.

He added that the leadership changes will strengthen the company’s commercial organization, brands, retail experiences, and digital growth capabilities as it continues building a more connected business.

What This Means for the Premium Cigar Industry

With leadership appointments spanning commercial operations, marketing, retail experiences, and e-commerce, Tabacalera USA is positioning its major business units to work more closely together.

The combined expertise of Winstead, Moro, and Maslowski brings experience from three important areas of the company’s operations: Casa de Montecristo’s retail and lounge business, Altadis U.S.A.’s brand portfolio, and JR Cigar’s direct-to-consumer retail business.

For the premium cigar industry, the announcement highlights the continued importance of integrated brand strategies, strong retail relationships, and digital shopping experiences in serving today’s cigar consumers.

About Tabacalera USA

Tabacalera USA is a leading company in the U.S. premium cigar industry, operating through three primary business units:

• Altadis U.S.A. — Distributes many renowned cigar brands, including Henry Clay, Montecristo, Romeo y Julieta, H. Upmann, and Trinidad.
• JR Cigar — One of the largest online cigar retailers in the United States.
• Casa de Montecristo — A premier chain of cigar lounges and retail stores.

Through its portfolio of brands, retail locations, and online operations, Tabacalera USA serves cigar enthusiasts through multiple channels across the U.S. market.

---

Stay connected with The Blaze Report for more premium cigar industry news, executive announcements, brand updates, and the latest developments from across the cigar world.

If you enjoy this content, please Like, Comment, and Subscribe!